Email newsletters might seem like old news compared to all the marketing buzzwords floating around (mobile-optimized “snackable” content, anyone?), but here’s the truth—sometimes the simplest tool is the best tool.
That’s the philosophy behind Create My Newsletter. We design and write great, authentic content for your customer newsletters so you can get back to running your business. And we know from experience that however simple email newsletters may seem, they are one of the best and easiest ways to stay in touch with current and potential customers, and keep your company top of mind.
And you don’t have to listen to us. We are marketing nerds and we have the numbers to prove it:
- Email campaigns are six times more likely to get a click-through than tweets, and five times more likely than a Facebook post(1)
- Compared to other marketing messages like social media and direct (paper) mail, emails have the highest rate of sales conversions(2)
- More than four out of five online shoppers who receive emails based on previous shopping habits (that means your company’s opt-in newsletter distribution list) were at least somewhat likely to make a purchase, either online or in-store, as a result of those emails(3)
You may still be wondering if you should be pouring your limited marketing budget into the latest social media platform or trendiest marketing idea, but in this case, tried and true email newsletters with content that reflects your brand is the best way to stay on top of your marketing goals.
Get in touch with Create My Newsletter and we can make your monthly, bi-weekly or weekly newsletters easier than you thought possible. We have rates to fit into almost any budget and we will get to know your brand on a deep level so your customers get a consistent, positive message and great information every time they hear from you.
(1) https://www.campaignmonitor.com/blog/email-marketing/2014/07/email-marketing-vs-social-media/
(2) http://thedma.org/advance/data-driven-marketing-ideas/saturday-stat-series/
(3) http://www.emarketer.com/Article/Personalization-Sees-Payoffs-Marketing-Emails/1010563