Surviving January with Marketing Perks
The January blues are real. We had so many good times over the holidays (and ate so many cookies), then we were doing a great job cleaning up our act and getting healthy in the new year. But some time between getting our credit card statement from all those holiday gifts and having to put on four layers of clothing to go outside, we started to feel, well, blue.
As such, we need to snap out of it, and we find the best way to do that is to focus on the positive. Since content and email marketing is our favorite thing to talk about, let’s go through all the great reasons and perks to make that a major part of your marketing strategy in 2016 and improve the health of any business.
If you advertise in a magazine or newspaper, or sponsor a blimp at a football game, it’s nearly impossible to tell what kind of impact it’s had on your brand or your sales. Sure, you might see an uptick in sales or traffic, but how will you know if it had anything to do with your ad? With email marketing, you can track everything from open rates to time spent reading to click-throughs to purchases. It’s the fastest, most accurate way to find out what is resonating with your customers and what is falling flat, giving you time to rethink your strategy before it’s too late.
This may not sound like a benefit, but trust us. We know first-hand how challenging it can be to come up with quality, original content month after month, but that challenge is what helps you define your brand voice and grow with your audience. And if you let Create My Newsletter design, write and send out your content, we’ll even take on this challenge for you. No sweat.
It’s Easy on your Blood Pressure and your Wallet
You don’t need overly complicated software or a specialized degree in marketing to run a good email campaign; all you need is a brand voice, a thoughtful plan and the drive to make it happen. And maybe just little bit of software to measure analytics. Again, Create My Newsletter can help you with all of that so you can go back to running your business.
Maybe the best thing about email marketing is that you are talking directly to your audience. And not just any audience; an audience that signed up to hear from you and your company. That may not sound like much, but it’s incredibly valuable. These people are your best shot at getting true “brand ambassadors.” With any luck, they will share your content with their friends and family, widening your net and creating even more brand ambassadors, which means more customers, more sales and a stronger business. What could be better than that?