If you are a long-time brand or business owner, you may be wondering what the purpose of maintaining a business blog is. After all, you’ve stayed afloat all this time without one, so why start now? Here’s the thing – the business world is changing, and social media marketing is one of the best ways to engage your target audience and outsell your competitors. Let’s talk about how to use blogs to improve your marketing strategy for ultimate success.

Share Your Expertise

At first you may be hesitant to share your unique knowledge with your readers, but your blog is a perfect platform to showcase what sets you apart as an expert in your field. When you publish a blog with tips and tricks about your services, you shouldn’t feel as though you are giving information away for free. Instead, understand that are you building trust with your readers and potential customers that will lead to potential sales.

Write to Your Target Audience

For any marketing strategy to be effective, you should use personas to gain a keen understanding of what your average customer’s interests and social media habits are. Once you have identified your target audience, you can use your blog to further engage your ideal customers by catering to their interests with specific topics and updates. Try to be creative, specific, educational, relatable, and consistent.

Optimize Your Content for Search and Social Media

Publishing valuable content and feeling like it isn’t reaching enough people can be incredibly frustrating, especially if you don’t understand what you’re doing wrong. Implementing keywords and phrases throughout your blog that are in demand and relevant to your content makes it easier for search engines like Google to connect you with your ideal readers. Search engine optimization (SEO) is essential for the success and discovery of any blog, as is social media optimization (SMO). When you are ready to share your published blog post on social media, remember that effective communication differs from outlet to outlet – you’ve only got 140 characters to make an impression on Twitter.

Maintain and Expand Your Business Blog

Starting a business blog and maintaining it is an exciting venture. Not only does it indicate to search engines that your business is alive and well, but it gives you an opportunity to connect with your readers and competitors like never before. Maintaining your blog is a critical part of ensuring that your website is a one-stop-shop for your ideal customer. If someone stumbles onto your website and doesn’t find valuable information they will leave in a matter of seconds, resulting in an unfavorable bounce-rate and someone else getting their business. However, if your valuable blog content is what brought them to your website in the first place, they are more likely to trust your business and explore your other landing pages from there. Don’t be afraid to expand on your business blog by including or linking to video content, photos, infographics, webinars, podcasts and more.

Need Help Writing Your Blogs? We Can Help!

Still confused about how to use blogs to improve your marketing strategy? Wondering how you’re supposed to own a business and find time to write about it? If you don’t fancy yourself a writer, don’t fret! Write My Blogs is a monthly blog writing service that aims to help busy business owners like you stay socially connected with your target audience.