There’s no doubt that SEO is incredibly important if you want people to find your website. Most people discover sites through a quick Google or Yahoo search, making search engines powerful marketing tools. The better your SEO is, the more likely your site is to be found.
While a lot of SEO is the same across the board, understanding SEO tactics for the web platform that you’re building your site on is still important. Many people choose WordPress for its simplicity and user-friendly interface, making it a very popular platform.
On Page WordPress SEO Tips
First, make sure that you’re using the resources that are available to you. Yoast is a powerful tool that you can use to help optimize pages and blogs. Download this plugin, pop your keyword in, and you’ll get information about how SEO friendly your page is. Additionally, Yoast will give you a score on the readability of your post. This will help you decide how reader friendly your content is.
Since you have a tool that teaches you how to optimize and gives you feedback, you need to make sure that you’re optimizing everything. Include meta tags as well as descriptions on your photos to make them easily searchable. Use headers as appropriate and heed all of the tips that the Yoast plugin gives you.
Some other important things to do for on page SEO include:
- Tagging posts with appropriate keywords
- Categorizing your posts to keep everything organized
- Adding internal and external links to reputable sources.
Back End WordPress SEO Tips
At some point, you’re going to need to redirect a link on your site to a new link. In order to do that, you’ll need to create a 301. There’s no reason to learn any crazy skills or anything to do a 301. Simply find a plugin that works for you and use it. Otherwise, site users might land on the dreaded 404 – not found error. Neither users nor search engines like to see that.
Create a sitemap that will make it easier for Google to read through and navigate your website. Along with this, you’ll also want to add schema to your site. This will make it easier for spiders and bots to crawl through your site and get the information that they need quickly.
Other things you can do to improve your back end SEO include:
- Making sure your site is mobile friendly
- Testing the speed of your site to make sure it loads quickly
- Backing up your site regularly.
For help writing search engine friendly blogs for your own website, you can contact My Content Co, and we can take care of this for you!