When competition is steep and the applicants responding to your job postings are seemingly unqualified, it can be frustrating. If you are an employer who wants to attract a quality hire, it may be time to change your approach. The following methods for writing job postings will help you attract more ideal candidates, so that you can stop wasting time and money sifting through a flood of resumes that don’t meet your desired requirements. Happy hiring!

Be Clear and Specific About Roles and Requirements

Making a great first impression isn’t just something applicants should strive for. As an employer, your job postings represent your company culture and help job seekers determine if they are willing to apply. What message are you sending? If your job posting is ambiguous, monotonous or filled with confusing jargon, you’ll likely hear from applicants whose resumes fall into those same categories. If your job posting is clear, concise, and outlines specific job requirements and expectations (in layman’s terms), you’re far more likely to attract a person with appropriate experience. This will also help to discourage applicants that wouldn’t be an ideal fit.

Be Bold, Honest and Motivating

When writing job postings, it is important to be honest and avoid making empty promises or exaggerations. Do you want to attract someone who is looking for fast cash, or someone with ambition who is willing to work hard? If you are seeking young and hungry professionals that are driven to grow your team, don’t be afraid to let applicants know that they are in for an exciting challenge. The right candidate will be motivated by the promise of personal and professional growth.

More Tips to Consider When Writing Job Postings

Before you post your company’s next job listing, consider more of the following tips:

  • Create a catchy job title, but avoid using symbols/special characters like “$$$!”  in the subject line or content matter (this appears spammy and hinders effective SEO)
  • Create a clear, concise and engaging short description so that people click to the full ad
  • Include an estimated  salary range (you know they want to know, at least ball park it)
  • Define who your audience is and what’s important to them (i.e.: healthcare benefits, travel expenses, dog-friendly workspaces, etc)
  • Use photos, color and other visual elements to convey your message
  • Keep it short and sweet with a clear call-to-action at the end, such as “Apply Now”

Happy hiring! Visit our blog again for more digital marketing and small business tips. Email hello@mycontentco.com for help with your website, blogs, newsletters and social media.