So your company is ready to invest in digital marketing, eh? Wise choice. When the time comes to amp up your efforts and implement a strategic content marketing strategy, where are you seeking talent to execute the task? Many business owners make the mistake of assuming that an in-house marketing team will save them time and money in the long run. We’re here to debunk this marketing myth.
The Issue With a DIY Marketing Approach
Charles-Guillaume Etienne once said, “If you want something done right, do it yourself.” While this saying rings true in a variety of situations, your marketing approach probably isn’t one of them. For example, if you own a carpet cleaning or repair business, there’s a good chance your average day is spent on service calls – not researching the latest strategies for search engine optimization (SEO), social media, blogging, email marketing and more. How much is your time worth? If you don’t have a background in marketing and the ability to respond rapidly to the pace of change, you’ll waste more time trying to educate yourself than you will getting anywhere.
Why Not Hire Within? The Cost to Hire an In-House Marketing Team
Your next thought might be to assign marketing tasks to your current in-house team. After all, you have a staff member who seems young, hip and well-versed – they’ll know how to handle your content and social accounts with ease, right? Wrong. The role of today’s marketer is growing increasingly complex, and quality over quantity is key. A recent study with Moz indicated that as the demand for marketing skills grows, hiring managers are finding it more difficult to find candidates with the appropriate mix of creative and analytical skills. Where does your team fall in this skills gap? If you want to hire an expert in-house content marketing team, reports show that recruitment costs alone average $4,000 to fill a position.
Is Outsourcing Content Marketing Cost-Effective?
Did you know that content marketing costs 62 percent less than traditional marketing and produces a three-fold increase in results ? Yet, many business owners are hesitant to transfer publishing power to an outsourced marketing team. After all, you are the expert in your industry, you are the voice of your brand, you know your competitors – how could we? What you have to remember is that an expert marketing team will staff a broad range of valued skills in-house (creative strategists, writers, designers, developers, content specialists, etc) to save you invaluable time and resources.
How to Find a Content Marketing Team You Can Trust
While you are the are life of your brand, an outsourced team with a marketing-focused skill set will be able to offer an outside perspective about the type of content that interests your target consumer. Don’t waste your budget on an impersonal marketing approach that loses steam before it ever generates new leads. A content marketing team you can trust will be open, collaborative, comfortable taking risks, and available to adapt to the evolving marketing landscape.