When it comes to getting your name out there, it is always better to have news of how great your product or service is coming out of someone else’s mouth instead of your own. In fact, word-of-mouth advertising is 92% more effective than all other types of advertising. How do you harness the raves of your best clients to boost your business? Here are some of the best ways to get customers talking about your products and services.

4 Ways to Get Customers Talking About Your Products 

  1. Prompt your customers to spread the word about how great you are! Giving your customers a polite nudge is a simple way to spread the word. Whenever you mail out products or follow-up emails, you should include information about your social media channels, how to share content about your business, what hashtags to use or a referral bonus. By leaving the information there in case your clients do want to tell others about your products, you open the door to get customers talking.
  2. Make your product unique in an Instagrammable way. We aren’t saying that you should reinvent the wheel or pander too hard to the latest trends, but there’s a reason why many restaurants have reached new heights thanks to visually-striking grilled cheese sandwiches or innovative cupcake flavors. If you want to get customers talking, you need to create something worth talking about.
  3. Add value to your product or service experience. How can you make things a little more special or extraordinary? Think about what the standard experience for purchasing your product or service is and how you can stand out to make your business the leader of the pack. For example, every visitor to the Forbes website sees an inspirational quote on the screen as the website loads. Does every person pay attention? No! But the ones who do might share the quote on their social media accounts and create buzz.
  4. Referral codes and links are an excellent way to get customers talking. If a customer knows that there is an incentive for talking about your service, even if it is modest, he or she will be much more likely to do so.

Social Media Marketing Help from My Content Co 

My Content Co knows how to create fast, engaging and effective social media content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand.

Partner with us to see real growth from your content marketing. Visit us online or contact us today at 410-324-3934 to get started.