Your website isn’t just your online phone book listing. Instead, it’s also an opportunity for valuable connection with customers that encourages them to take the next step—contacting you for more information or making a purchase. Visitors to websites decide whether or not to stay in less than 8 seconds, and those impressions are 94% design-related. The right web design is essential when it comes to driving sales.
Want an easy way to quickly lose visitors to your website? Make it impossible to find the information that they are looking for. A great web design should have all basic information immediately accessible and clearly labeled. Your navigation should also be easy to spot and use. If you want visitors to explore your products and brand, you should make it easy for them to do so.
Quick Contact Forms
Nobody likes to fill out forms, so the contact forms on your website should be short and sweet. Get the bare minimum of information from your prospective customers, like name, phone number and email. If you ask for a great deal of information, you will deter many customers who want to learn more from you, not tell you their whole life story before learning more.
A Sold CTA
The call to action (CTA) on your website should be very visible and provide visitors with a compelling command. Are you a landscaping company that offers free estimates? Your CTA button could read “Get Your Free Estimate” and lead to a simple contact form. The best CTAs are above the fold and use bright colors to catch attention.
Fast Loading Speed
How long do users give a website to load before closing the tab? 3 seconds. A great web design should load quickly to prevent browsers from clicking away. When you partner with a professional web design company like My Content Co, you will enjoy a gorgeous website that loads quickly, even with photos and videos.
Many online shoppers look up reviews before making a purchase, so why not show them some of your happiest customers on your website? Legitimate testimonials boost your credibility and encourage customers who might be on the fence.
Compelling Web Design from My Content Co
My Content Co knows how to create fast, engaging and effective digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand.
Partner with us for great content. Visit us online or contact us today at 410-324-3934 to get started.