Marketing is key to the success of your business. Whether it’s content marketing, digital marketing, social media marketing or any combination of the three, many small businesses fall prey to these marketing mistakes.
5 of the Most Common Marketing Mistakes
- Pushy Sales Tactics on Social Media
People who connect with you on social media want to learn more about your brand, products and services. While that does mean they might want to make a purchase in the future, it does not mean that they want to see an endless stream of advertisements and sales pitches. Keep your social media marketing a mixture of informational content, entertaining content and sales content.
- Not Targeting the Right Consumer
Who is interested in your product or service? If you don’t know what your customer base is, all of your marketing dollars are being wasted. One of the primary marketing mistakes small businesses make is investing in advertising and content marketing without a specific audience in mind. Every piece of content you make should be honed and crafted to appeal directly to members of your target audience.
- Buying Email Lists
When you’re just starting your newsletter, it’s tempting to purchase an email list to gain instant access to a wide range of people in your target demographic. However, this is a huge marketing mistake. Build your own email list using targeted content marketing to attract your ideal customer, not the other way around.
- Poor Customer Service
Are your customers trying to engage with you and seeing their message sit on “read” for days? Make sure that you have the responsive customer service needed to support customer inquiries on your website, blog and social media platforms.
- Poor Grammar
Always take the time to double-check your blogs, website and social media posts for grammar and spelling errors before making them live. Too many mistakes show that you are unprofessional and lack attention to detail. When you partner with a professional marketing company like My Content Co, you can rest assured that your posts are always carefully crafted and proofread before going online.
Affordable Web Content Creation from My Content Co
My Content Co knows how to create fast, engaging and effective digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand.
Partner with us to get started with your online marketing goals. Visit us online or contact us today at 410-324-3934 to get started.