Blogging and content marketing are two things that many small businesses know they should be doing, but few fail to consistently complete without a little help. At My Content Co, we specialize in helping small businesses put their best blogging foot forward with regular updates and relevant topics. How often should your business update your blog?
Do Blogs Need Regular Updates?
Even if you are using blogs as a way to drive new traffic to your site and not necessarily be read by your current customers on your social media or through newsletters, you still need to update yours regularly. Blogs are not like billboards, where you create content once and let it sit. Instead, they should grow and develop over time. The most successful blogs are those that are promoted and regularly updated with new, relevant content.
How Often Should You Update Your Blog?
There is no one answer to this question, as every business has a different digital marketing plan and audience. Instead, you should think about your motivations. Do you have regular readers who look forward to your content on your blog or repurposed on other platforms? Publishing once a week is a great way to foster a group of dedicated readers that care about your brand.
Is a boost to your SEO what you are after? When it comes to capturing traffic, a backlog of quality posts and regular new posts are the way to go. Some of the websites with the best SEO have 16 or more posts in a month! However, you should remember that quality will always come before quantity. Don’t put up more posts at the cost of well-written content.
Do you primarily use your blog to tell clients about company news? The pace of your blog should be determined by what others in your industry are doing. If you are a tech company with rapidly-evolving plans, posting once a week would be appropriate. However, if you work in an industry that isn’t as rapidly-shifting, like plumbing, your blog could work perfectly with updates twice a month.
Update Your Blog with My Content Co
My Content Co knows how to create relevant, engaging and timely digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand.
Partner with us to get your customers reading your blog. Visit us online or contact us today at 410-324-3934 to get started.