We’re about to enter into a new decade that’s driven more by social media than any other in history.  Businesses of all types are connecting with customers and establishing their brands through these platforms, which is only becoming more important.  If you’re not keeping up with how to market through social media, you’ll find it increasingly difficult to gain brand recognition and reach your target audience.  Simply copying and pasting the same post onto each site isn’t going to cut it; you need to understand their differences and market accordingly.  We’re sharing what we believe will be the four most essential social media platforms for businesses in 2020, and how to best differentiate your posts for each. 


Facebook is the largest social media platform in the world.  With almost 2.5 billion monthly users, businesses in 2020 shouldn’t miss out on the publicity that can come from maintaining an active Facebook presence.  Over half of America’s teenagers use the site, along with over 70% of American adults.  Facebook is best at targeting advertisements to those who’d be most likely to value your business.  To build a following and grow engagement, use Facebook for posting videos, blog posts, and content curated for your audience. 


Instagram is sure to be one of the best social media platforms for businesses in 2020.  Of its 1 billion active users, 80% follow brands, so Instagram is perfect for telling your story and showcasing your products or services using unique, engaging visuals.  While images are usually used to enhance posts on other platforms, the main focus of these posts should be the appealing imagery that shows what your business is all about. 


Twitter is one of the top 10 most visited websites in the US.  It’s most often used to help people keep up with important news, so any news that’s relevant to your followers should be posted here, along with blog posts and curated content.  GIFs are also a great way to catch people’s attention here, and utilizing hashtags can help significantly in growing your audience.  Brevity is key to Twitter posts, so always make sure your messages are concise and to the point. 


LinkedIn is the most professional social media platform there is, so it’s understandable why 97% of B2B marketers now use it as a content distribution channel.  Any professional businesses in 2020 would be wise to consistently post here because the network has over 300 million active monthly users, but only 3 million share content every week.  This platform is growing fast, so be sure any company news or professional content is posted here regularly. 

Your Business Needs Social Media Posts; My Content Co Can Help

My Content Co knows how to create relevant, engaging and timely digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand. Visit us online or contact us today at 410-324-3934 to get started.