There are many things any business owner can do to enhance their content marketing landscape.  A sleek website design kept up to date with blogs and an active social media presence are both a great means to build your brand. While these things are indeed important, it is critical to remember that the authenticity of your content should really be the backbone of the whole operation. Why does authenticity matter in content marketing?

Stick Out from the Crowd

These days, consumers have countless options at their fingertips when it comes to selecting a business for any service under the sun. With all this competition, it is crucial that your content marketing comes off as authentic to any potential customers. Many businesses think blatant self-promotion is the best way to gain trust and build a consumer base. Instead, it is much more effective to have content that is perceived as genuine advice that consumers can apply to their own lives. If you are a subject matter expert, demonstrate that! It is a great way to be perceived as a reliable source rather than just another mediocre alternative.

It is also critical to note the importance of the human factor in content marketing. Despite the fact that you are not face-to-face with potential customers, you should still include personality in your content! This is an easy way to separate yourself from monotonous alternatives while also developing more engagement with your content.

Building Trust

Consumers of all ages have become very adept in selecting legitimate businesses to give their support to. It is critical to be conscious of this when marketing your business online. Consider details like the usage of genuine photos rather than stock photos in your content marketing. While stock photos do have their place, providing authentic photos of your work is a great way to build trust and demonstrate your legitimacy. Another very effective trust building method is responding to customer feedback on social media. This demonstrates that you are active with the page and genuinely care about customer feedback.

Improve Your Content Marketing Authenticity with My Content Co

My Content Co knows how to create fast, engaging and effective social media content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to see real growth from your content marketing. Visit us online or contact us today at 410-324-3934 to get started.