Spring is finally here! That means it’s time to do a little spring cleaning. Just as you dust off your shelves or clean your closet out, there are several things you can do to refresh your digital appearance as well. Here are just a few ideas.
Refresh Your Profile Information
How long have you had an active social media account for your business? How many times have you checked on your profile information since starting the account? If it has been a while, it is probably worth making sure all of the information provided is accurate and up to date. Be sure to pay close attention to the business address, hours and discussion of your products/ services. If any changes have occurred in these areas, now would be a great time to make sure these changes are reflected to the public.
Revisit Your Web Content
Now that your social media profile is up to date, make sure your website is too! In addition to making sure your web content is still up to date and relevant, ensure that all of your links are still active so you can make any necessary repairs or removals. If your site has a blog, consider taking some time to outline a list of topics to cover. If you have a substantial list to carry with you throughout the year, staying on track with writing them will be much easier!
Monitor Your Reputation
Take a look at the reviews on your social media pages. Have you made an effort to respond to feedback? Responding to reviews (even the negative ones) is a great way to show your business is active within the community that it built. If there are simply too many reviews to address, you can always, “Like” reviews to show your appreciation.
Update Your Newsletter Mailing List
Do you frequently send out newsletters as part of your content marketing plan? Every so often, you should take a look at the analytics page that your newsletter client offers. Are campaigns to certain subscribers routinely getting bounced? It may make sense to check those subscribers for entry errors. Even a simple email address typo will cause your messages to remain unread, so it’s worth taking a look! If you can’t locate any typos, it is best to delete these email addresses from your mailing list altogether. You can also use the analytics page to review which of your campaigns have received the most attention. This is great information to refer to when creating a plan for future campaigns.
Keep Your Content Marketing Fresh with My Content Co
My Content Co knows how to create relevant, engaging and timely digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to get your customers reading your blog. Visit us online or contact us today at 410-324-3934 to get started.