Social media is for more than just socializing. Over the years, it has become a great way for businesses to connect with and attract more customers. However, building an engaged audience doesn’t happen overnight, and certainly not by coincidence. What are some steps you can take to drive more attention to your social media profiles?

Focus on Entertaining

In general, setting a tone and sticking to it is sound advice for social media marketing success. However, it’s important to remember that social media is often used by people as a quick escape from day to day life. If you don’t do so already, try to add some humor and entertainment value to your posts once in a while. Some businesses have even had success fully committing to this model. While we’re not suggesting that you fully reshape your social media campaigns to match Wendy’s, you may find that the occasional light-hearted post helps keep your audience engaged!

Refresh Your Look Every So Often

Many aspects of your page will remain mostly static over the years. Once your business name, bio, hours of operation (unless affected by the pandemic), about and contact section are all up to date with key words relating to your business, they will likely only require minor adjustments over time. When it comes to profile photos and cover photos, you should try to refresh them a little more often. Both of these are among the first few items visitors notice on a page, so refreshing them (and adding a relatable caption) is a great way to show your business is active on social media and cares about its image. Plus, cover photos can be a great way to show off your products and services!

Consider Paid Advertisements

If you feel your social media accounts have plateaued and you’ve tried everything to generate a new spark of activity, it may be time to explore paid advertisements. Luckily, you don’t need a massive budget to notice results. Well executed social media marketing with a modest budget puts content in front of an audience that likely wouldn’t have discovered it on their own. If your social media page is managed by My Content Co, feel free to reach out to your project manager to explore your social media advertising options.

My Content Co Can Help Drive Attention to Your Social Media Feeds!

My Content Co knows how to create relevant, engaging and timely digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand. Visit us online or contact us today at 410-324-3934 to get started.