If you are subscribed to several newsletters, you’ve probably realized that they’re not all created equally. Some manage to keep customers engaged and up to date with brand news, and others are stale and not always particularly interesting. If your newsletter isn’t generating the interest you hoped for, fear not! Check out our tips for keeping your audience subscribed and looking forward to staying up to date with your business.

Share Your Blog Posts

Starting a blog and routinely posting is a great way to draw positive attention to your business. In order to maximize the number of visits to your blog, you’ll want to tease them in your newsletters (and social media pages).  The key here is to share the title of your blog and just enough of the content to entice the reader to visit the full article. This keeps the full newsletter concise yet useful to the reader.

Coupons or Promotions

You don’t have to be giving away deals every month in order to engage your audience, but the occasional coupon or promotion would likely spark more interest from your readers. Everyone loves getting a good deal, so offer your audience one and talk about it in your subject line or teaser to start generating interest. To create an added sense of urgency, you can let your audience know when the deal will be ending as well.


Testimonials are a great addition to cater to newer members of your audience. Your long-time partners and clients already know about the high quality of service/ products you provide, but your newer subscribers will be encouraged to see that your business is routinely making others happy.

Spotlight Employees

This is something that we love to do at My Content Co. Testimonials are great for getting a positive external look at your business, but offering an inside look can be equally beneficial. We’ve found that many of our clients enjoy putting faces to the team that works behind the scenes for them. A headshot and a few interesting interview questions with fun facts should be more than enough to maintain audience interest throughout.

Step Up Your Newsletter Campaigns with My Content Co

My Content Co knows how to create relevant, engaging and timely digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to get your customers reading your blog. Visit us online or contact us today at 410-324-3934 to get started.