Are you scared of making mistakes running your small business? Fear not! Everyone makes mistakes, and we can learn from the mistakes of other small business owners when trying to steer our own toward success. Here are four common mistakes small business owners make!

Subpar Social Media Strategy

It’s hard to steadily grow a small business these days without some sort of social media presence. There are a few mistakes many small business owners make when trying to grow their audience using social media:

  • Ignoring key platforms
  • Posting infrequently
  • Not responding to reviews (even the negative ones)

Trying to Do Everything Yourself

As your business grows, you’ll quickly realize that doing everything yourself simply won’t be possible. That means you’ll need to find people you trust to share the load. This may include hiring new team members to handle specific daily tasks, or even enlisting the services of an outsourced team for call handling and administrative work

Prioritizing “Work” Over “Business”

For sustained success, we must view each component of our business with equal importance. While you might not consider yourself to be a bookkeeping, marketing or morale building guru, these tasks are fundamentally just as important as our products and services. While products and services are clearly crucial, be sure to remember that they won’t matter much without a strong backbone.

Falling Victim to Imposter Syndrome

Let’s circle back to tasks like bookkeeping and marketing. As we established, many small business owners don’t consider themselves to be experts in these areas. The stress of handling these tasks as well as ensuring your customers and employees are happy can be quite daunting. This causes some small business owners to feel overwhelmed, as if they aren’t qualified to be in their position. Don’t let your doubts tie you down! You won’t always have the answers right away, but trusting yourself and the resourcefulness that got you to this point will help you keep your business on the path toward sustained success.

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