There are numerous benefits to starting a blog for your business. In order for those benefits to start compounding, however, you’ll have to stay committed to the blog and keep it up to date with fresh content. With so many other responsibilities to juggle, it can be challenging to stay on top of your blog or to even get it off the ground to begin with. Here are a few tips to help ensure you are consistently providing engaging content for your blog’s audience.

How Often Should You Update Your Blog?

There isn’t a set-in-stone algorithm to follow when it comes to your blog posting frequency. Ideally, you should post as much as possible while still providing genuinely valuable content. If that happens to be multiple times a week, that’s great! If you’d rather stick to one or two longer blog posts per month, that is a viable strategy to grow your audience as well.

Having Trouble Generating Content? Consider These Ideas.

Think Simply

If you are searching for that perfect blog idea to capture your audience and keep coming up empty, perhaps you should consider stepping back and taking a simpler approach. Think basic! You are an expert in your field, and it’s safe to say that the vast majority of your audience is not. If there are any industry specific tasks you can essentially complete in your sleep, teach your audience how to complete the task like a pro! You are an expert, but that doesn’t mean all your blogs must contain high level, nuanced information.

Curate Valuable Content

Curated content may seem unoriginal, but it can actually be quite useful to your audience. As an expert in your field, you likely have access to industry specific influencers and a variety of reputable sources. When approaching a new topic, a curated list of accurate and useful information can be just as helpful as a completely original piece. Just remember to give credit to other creators!


Whether your writer’s block or your packed day-to-day schedule is keeping you from consistently adding to your blog, a quality content creation company may just be the solution. When you choose to work with a team of content creators, you can be sure that they will deliver timely, relevant, and search engine optimized blogs based on topics of your choosing or carefully selected suggestions you can personally review.

Keep Your Business Blog Up to Date with My Content Co

My Content Co knows how to create relevant, engaging and timely digital content, just like you know how to grow your business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to get your customers reading your blog. Visit us online or contact us today at 410-324-3934 to get started.