There are benefits to using each of the major social media platforms in 2021, but Facebook is among the top choices for businesses looking to grow their audience through paid advertisements. With a user base of over 2.7 billion people, around 60% of all social media users have an active Facebook account. As such, there is no shortage of opportunities to spread your business’ message. If you are considering advertising on Facebook, be sure to avoid these three myths to achieve the best results possible.

Myth 1: You Need a Big Budget for Big Results

You might assume that Facebook is a “pay-to-win” environment, but you really don’t need an astronomical advertising budget to start noticing growth in your audience. A little goes a long way when it comes to Facebook marketing, and the barrier to entry couldn’t be lower. If you are unsure about advertising on Facebook, consider trying a budget of $1 initially. If you are happy with the results, you can always increase the budget for future campaigns.

Myth 2: Stick to a Small Target Audience

We absolutely recommend creating a target audience for your Facebook advertising, just be careful not to keep your reach too narrow. Facebook’s algorithms are specifically designed to locate the most qualified audience, meaning you can eliminate potential conversions by restraining growth with too many filters.

Myth 3: Facebook Isn’t for B2B Advertising

Many B2B businesses simply assume that marketing on Facebook isn’t really a legitimate option to them due to the nature of the platform. Since Facebook is really designed for recreation, LinkedIn often stands out as the more enticing platform for advertising to other businesses. The key to remember here is that entrepreneurs remain open to business related advertisements even when they aren’t on the clock. 

Myth 4: Advertising in 2021 is Only Worthwhile with Professional Photos and Graphic Design

Your Facebook ads will certainly need quality design to catch eyes and build your audience. Naturally, hiring designers will lead to a better and more effective end product, but it certainly isn’t mandatory. Even if you don’t know the ins and outs of graphic design, programs like Canva and Adobe Spark make it easier than ever to try your hand at creating attention grabbing graphics without investing hours of work.

Revitalize Your Facebook Advertising with My Content Co

My Content Co knows how to create relevant, engaging, and timely digital content, just like you know how to grow your business. We specialize in creating SEO friendly websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to get your customers reading your blog. Visit us online or contact us today at 410-324-3934 to get started.