As the two most popular social media platforms in the world, Facebook and Instagram are great platforms for increasing business exposure. Even still, it’s not always easy to grow your following as quickly as you’d like. If you would like to see your audience grow, keep these five tips in mind!

Choose the Right Hashtags for Your Instagram Posts

The first step of successfully engaging your Instagram audience is creating quality, interesting posts. In order to maximize the growth of your audience, you’ll want to pair these quality posts with the right hashtags to make it easier for users to discover your work. To get you started, here is a list of the most popular hashtags on the platform.

Fully Customize Your Profile

When is the last time you double checked your profile to ensure all key details pertaining to your business are present? For many small businesses, it may have been when the account was created. If you are in that boat, it’s the perfect time to audit your page to ensure you are making positive first impressions to new visitors. A few key things to aim for include an engaging bio, quality profile/ cover photo, accurate business address, and a link to your site.

Create a Plan and Stick to It

Content marketing is most successful when it is based on a specific plan rather than inconsistent efforts. How consistent is your content marketing? When creating a plan of your own, here are a few things to have in mind:

  • Posting frequency
  • Tone (casual and professional are both valid choices)
  • Goals
  • Post types (anecdotes, expertise, shared content, calls to action)

Create Page Like Ads

This method is sure to bring more followers to your page, but it will naturally come at a cost. To try this method out yourself at little risk, consider creating a Page Like ad with a small budget/ duration and monitoring the results. If you notice a substantial uptick in followers, you can always run similar ad campaigns with larger budgets.

Offer Benefits

Quality content can bring more followers to your page, but if you still aren’t seeing the results you hoped for, it may be time to offer benefits to your audience. If giveaways, deals, trials, coupons, or product sneak peaks are present on your page, visitors will be more likely to keep up with your brand by giving your profile a like.

Revitalize Your Facebook Advertising and Get More Followers with My Content Co

My Content Co knows how to create relevant, engaging, and timely digital content, just like you know how to grow your business. We specialize in creating SEO friendly websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to get your customers reading your blog. Visit us online or contact us today at 410-324-3934 to get started.