Are you looking for ways to grow your brand and your audience on Instagram? If your business sells specific products and physical items, you should strongly consider giving Instagram shoppable posts a chance. Rather than simply promoting your products on the platform, shoppable posts will allow users to purchase them with convenience that can’t be beaten. What are shoppable posts, and why should you make them part of your marketing efforts?

What Are Shoppable Posts on Instagram?

Shoppable posts are nearly identical to any other post you would see on Instagram apart from a few key differences.  Rather than tagging people in the subject photo, shoppable posts give businesses the ability to tag specific products they have for sale.  When users tap on these tags, they are given more information about the product and offered the chance to purchase it right on the spot.

You can probably see how this method is much more prone to success than simply inviting users to check out a link buried somewhere on your profile. It has truly never been easier to promote products on social media thanks to shoppable posts.

Who is Eligible to Make Shoppable Posts?

Before you start making shoppable posts, you’ll have to meet a few requirements:

  1. Your business must be located in one of the following countries.
  2. You must have an active Instagram Business Account. You can easily switch your personal account to a business account if you have not done so yet.
  3. Your Instagram app must be up to date.
  4. You must sell physical goods and comply with Facebook’s merchant agreement.
  5. You must connect your Instagram profile to a Facebook catalog.

Benefits of Shoppable Posts

Simplify the Checkout Process

You might sell a great product, but a long checkout process may be keeping customers away. Rather than leaving the app, finding your site, and locating the right product, shoppable posts let users complete the entire transaction without leaving the app at all.

Boost Sales

You are likely to see a growth in sales as a direct result of this convenient checkout process. Shoppable posts make it easier than ever to put your product in front of users who might benefit from it, meaning both the discovery process and checkout process are perfectly streamlined.

Create Shoppable Posts with My Content Co

My Content Co knows how to create relevant, engaging, and timely digital content, just like you know how to grow your business. We specialize in creating SEO friendly websites, blogs, social media posts and newsletters that are consistent with your brand. Partner with us to create a consistent shopping experience for your customers that maximizes brand exposure with carefully chosen copywriting and hashtags. Visit us online or contact us today at 410-324-3934 to get started.