Business cards are still a quick, efficient and cost-effective way to market your business. According to the Statistic Brain Research Institute, 72% of people evaluate a company or person based on the quality of their business card. In the digital age, it can be easy to dismiss this kind of tool as a relic of the past, but in actuality business cards are more important than ever when it comes to making your products and services known and leaving a lasting impression. The more business cards you print and distribute, the more chance you have of networking successfully.
In some cultures, including Japan and China, business cards are viewed as vital and they are an expected part of business etiquette. It is key to know your audience well, and ascertain how much value they place in print marketing tools. Today, business cards are proven to work in most environments as they are both reliable and personal.
Make an In-Person Connection
While digital marketing tools can be convenient, nothing replaces an in-person connection. Today, you can pleasantly surprise people you meet by presenting a business card with a genuine smile. Even in business, the little things go a long way. When you share a business card with someone, you’re showing that you care and you take your work seriously. Business cards are a sign of a professional, resourceful and detail-oriented person who knows the importance of small gestures. They are also tangible, something that people can touch and interact with beyond a screen. Therefore, business cards will also help you stand out in a world where most interactions happen at a distance.
Provide All Your Contact Information
There are many ways to reach out to potential customers and fellow associates: providing a phone number, an e-mail address or a social media handle can be a great first step in forming a business relationship. However, on a business card you can provide all your contact information in one place. That way, if a client has a preferred method of communication they can choose which one suits them best. They can also keep business cards on hand and pass them on to others, which is a substantial benefit.
Use Business Cards to Show Some Personality
Business cards aren’t just a method of communication; they also provide the opportunity to highlight your creativity and share what makes your business special. Today, there an endless amount of options when it comes to customizing business cards. They can come in a variety of shapes, colors and sizes, and can be made from materials like plastic, metal, wood, or even suede. Additional features like QR codes and touchless designs work alongside digital marketing, letting clients and customers pull up your business information right on their smartphones. No matter what you choose, illustrate how much pride you have in your business by making it appear exceptional. It is imperative to ensure your business logo is the center of attention, but also consider attractive color schemes, readable fonts, and a sentence or two about what unique services your business offers.
Get Business Cards from My Print Co
My Print Co can help your business thrive with our print marketing resources. We are here to assist you with crafting standout business cards and creating all the printed promotional material that will help your business grow. Contact My Print Co today to get more information about flyers and all our other products and services. Visit us today at www.myprintco.com.