A print marketing campaign can help attract new customers, increase your brand awareness, and provide an added sense of credibility. In today’s world, however, it is easy to believe that print marketing is a relic of a bygone era. This couldn’t be farther from the truth. According to recent research by Finances Online, 82% of consumers report trusting print ads more than any other form of marketing. It’s also false that younger generations don’t take to print marketing; 92% of 18 to 23-year-olds actually say it’s easier to read print content.
While we have all become fluent in the language of digital technology, we’re still human. Most people prefer a warmer approach, one that focuses on connecting rather than just selling.
Higher Engagement
We’re so accustomed to seeing ads that we often ignore them entirely. Online, most people “X” off an ad before reading it, or they scroll directly past it. A multitude of advertisers are busy competing for viewers’ attention, so it is fairly challenging to create content that people notice. Print marketing tools such as flyers, cards and brochures are much more compelling. They lead people to interact with the material and share with others.
It’s More Personal
Marketing is everywhere in our current digital landscape, and because of that it often feels impassive. Most people probably don’t go one single day without seeing an ad, but they probably can’t tell you much about what they saw. We see marketing campaigns between YouTube videos, on streaming networks, in our e-mail inboxes and even on social media channels. Since there is so much advertising everywhere, all the time, it can be difficult to craft meaningful content that makes a more personal impact. Print marketing is all about making a tangible, intimate connection.
Reach New Audiences
While print marketing appeals to multiple age groups, it’s common for older generations to embrace print tools without hesitation. After all, that’s what they grew up interacting with. Research from Pew states that over 13 million citizens over the age of 65 never go online. That’s a massive portion of the population you’ll never reach via digital ads. Therefore, print marketing and digital tools should be used together to reach a wider audience.
Use All 5 Senses
As humans, we still rely on touch, taste, smell and hearing to interact and connect with the world around us. Our senses are also tied to our emotions and memory centers. Print marketing is the only form of advertising that involves physical touch. Needless to say, it’s much more memorable and long-lasting. Think about it: even though e-books have provided a unique way to read, most people still prefer flipping through the pages of a good book.
Get Local
Digital technology lets us connect with people from all over the world. For certain companies, that’s a huge benefit. However, small, local businesses rely on having a reputation in the community. The best way to spread news locally is by word of mouth. A print ad has a life of its own; one person who takes a flyer, for instance, might pass it on to others. People love supporting local businesses and mom-and-pop shops over faceless corporate entities. First, however, they need to know who you are! Spread the news about your business and share it with others who would be more than happy to check out your company.
My Print Co is Here to Help with Your Print Marketing Needs
My Print Co can help your business thrive with our print marketing resources and expertise. We are here to assist you with creating printed promotional material that will help your business be the best it can be. Contact My Print Co today at (410) 324-3934, to learn more about our print services.