If you have mastered the art of attracting new customers to your small business the next step is to convince them to keep coming back. Despite its importance, retention is often overlooked in favor of acquisition. That said, for easier business growth and more sustainable income, customer retention is worth working on. Many of the strategies used for improving customer retention also help attract new customers, giving you double the incentive to utilize these three methods to grow your business.
Take Time To Learn Names And Faces
Customers, particularly repeat customers, want to feel recognized and valued. One of the best ways to create a feeling of value and recognition is simply to be able to recognize, and even remember the names of repeat customers to your small business. If you work in an industry that sees a lot of different faces this may not always be possible. However, when it is possible it will help encourage customers to continue to return. One way to help improve customer relations, is to work with a reliable service for administrative and phone reception coverage. Professional services can help keep track of repeat customers more efficiently and effectively.
Create A Loyalty Program
Loyalty programs are a fantastic way to encourage customer retention, even if the “prize” isn’t something monumental. Options don’t need to break the bank either, consider a discount after a certain monetary target has been reached, or even a free item after x many items. Depending on the type of business you run, a loyalty program could involve booking a certain number of services in advance for a small discount. Or creating a system of rewards for referrals that lead to sales or services. The options are fairly endless. One of the best ways to figure out what will work best for you is to explore what other similar small businesses are doing, or even asking your customers.
Build Customer Trust Through Marketing
Use your social and web platforms to your advantage and build customer trust by sharing a range of information. Depending on your industry, the types of information you can share will vary. Finding a range of articles, blog posts, and more to mix in with sales posts for your small business can help create a feed that customers and potential customers will be excited to read. Not only will better marketing attract new customers to help you grow your business, but it helps educate existing customers on why they should invest in repeat purchase of your service or commodities.
Improve Customer Retention with My Admin Co
At My Admin Co, we offer a range of services and can help you create meaningful relationships with customers new and old. We offer reliable, convenient, and affordable administrative services, including a call answering service. To learn more about our services and take administrative tasks off of your plate, visit us online or call us today at (410) 324-3934.