The design of a brochure is critical, and it can make or break your print marketing efforts. But what is the difference between a good brochure and a bad one? Since this print-marketing tool is so well-known, it can be easy to fall back on outdated design elements. In today’s world, an average, run-of-the-mill brochure isn’t enough to grab your viewer’s attention. A good brochure is both aesthetically appealing and informative. However, a great brochure design incorporates many elements. Let’s break them down.
The 5 Critical Design Elements of a Brochure
1. A Standout Cover
This may be the most crucial part of your brochure design. After all, you want to attract viewers and capture their interest. Illustrating your brand visually is a great way to communicate your message and appeal to an audience. This can be accomplished with the use of photos, drawings, logos, large text, and bold colors. You may even want to consider creating a brochure with a unique shape rather than a square or rectangular design. With this approach, you’ll make your brochure’s cover stand out more and draw viewers in.
2. The Fold
More than likely, you remember folding your first brochure in elementary school. It was probably something simple like a tri-fold or half-fold design. However, you’d be surprised by how many complex ways you can fold a brochure. There’s the double gate fold, the French fold, the Z-fold and the accordion fold. The options are endless! Whatever you choose, though, make sure it suits your content. One page should transition seamlessly into the next, so consider readability as you select the right fold.
3. Written Content
While it’s important to grab your viewers with colors and visuals, it’s equally essential to publish well-written content. Remember: a brochure is an introduction to a business’ products and services. Your content, then, should be succinct and educational. Consider what your readers most want to know. If you own a lawn care company, for instance, you may want to include a list of services like hedging, mowing and landscaping. Describe these with a few bullet points or a short paragraph for each service. The whole idea is to get key information across without boring your readers. You’ll also want to edit your copy a few times for proper grammar, spelling and punctuation.
4. Font Hierarchy
Hierarchy is central to any type of design, but it’s especially significant for print marketing tools. When people hold your brochure in their hands, they should immediately know what your business represents. In addition, they should be able to tell what information they’ll find inside. To do this, utilize fonts of various sizes, colors, and weights. Headers should be the main attraction, while written text should be small and legible. Then, to highlight certain words and phrases, use bold and italic options. Ultimately, hierarchy helps to guide viewers through the brochure. It should make for a smooth, reader-friendly experience.
Last but not least, you want to craft a solid call-to-action and finalize your brochure design. When viewers make it to the end of your brochure, they should be compelled to act. An effective call-to-action can persuade people to make an appointment, schedule a consultation, or visit your business. Therefore, it should be direct. Describe what you do for your customers in a way that is straightforward and concise, suggest an action, then provide contact information or directions.
Partner with My Print Co to Create your Brochure Design
My Print Co can help your business thrive with our professional print resources and expertise. We are here to assist you with creating printed promotional material that will help your business be the best it can be. Contact My Print Co today at (410) 324-3934 to learn more about our print services.