Search engine optimization is the king of marketing metrics, and it rules over your copywriting efforts as much as any other content you produce. At its most effective, SEO copywriting is friendly to both users and search engines, improving your rankings on Google while answering your customers’ questions. A lot goes into optimization, so we’ve put together the 5 most important SEO copywriting tips to help boost your page performance.

Top SEO Copywriting Tips

Taking the time to improve your copywriting with an eye towards SEO can help attract new traffic to your site, boost your brand recognition, and improve your reach and relevance to new and existing customers. So here are our top SEO copywriting tips to help you achieve all these goals.

Keyword Intent – This refers to the reason people search a particular keyword or phrase. Typically this falls into one of three categories: informational (the searcher wants to learn about something), navigational (the searcher knows the site or company they’re looking for and wants a link to it), and commercial (the searcher wants to know where to buy a particular product). Since Google’s aim is to deliver the best search results to its users, it’ll reward you for matching your keyword intent with users’ desires.

Relevant Content – Matching keyword intent isn’t the only important part of getting your Google ranking up; it’s also important that your content be clearly relevant to the search. You can do this by making sure to include your keyword early on in your piece— but be careful to avoid “keyword stuffing”, where you use your main keyword throughout the article whether it makes sense with what you’re writing or not.

Related Searches – An easy way to know your keywords are relevant is to check Google’s “related searches” list. Search your keyword on Google, then scroll all the way to the bottom of the page and check out the list of the most frequently searched similar keywords. This will tell you a lot about how your audience thinks and talks, which will help you speak their language when providing answers to their questions.

Top-Ranked Pages – Maybe the easiest way to know what qualifies as relevant content is to Google search your keyword, and then analyze the top search results it turns up. What are the common threads running between all of the top results? What sets the top-ranked page apart from the ones below it?

Catchy Headlines – “Clickbait” has become a negative term, but it’s nevertheless true that headlines are what make people click (or not click) on links. Even the best and most relevant content will go to waste if no one sees it— so make sure the headline and meta text tag are engaging. Be aware of character and word limits, use action-focused words to call your audience in, and speak with authority on the subject matter at hand.

SEO Copywriting with My Content Co

My Content Co knows how to create relevant, engaging, and timely digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts, and newsletters that are consistent with your brand. Partner with us to keep your online content up to date so that you can get back to doing what you do best – running your business. Visit us online or contact us today at 410-324-3934 to get started.