When was the last time you picked up a film camera to take snapshots? Do you still use an iPod for all of your music? The tech and standards that were once cutting-edge eventually age, and many businesses find themselves left behind. A website designed only five years ago will not align with today’s consumer expectations, design standards, and mobile compatibility requirements. What are some of the signs that you are overdue for a website rebuild?
It’s Not Designed for Mobile Use
Like it or not, the vast majority of customers today are using phones and mobile devices to view your website. Buyers are busy, and they don’t have the patience for slow loading times, tiny font sizes, and a lack of mobile compatibility. You never get a second chance to make a first impression, so why would you risk making a bad one solely because of your outdated website? If you lack mobile compatibility, you need a website rebuild.
It’s Not Meeting ADA Standards
The Americans with Disabilities Act is probably something you’re used to hearing about in terms of workplace design and safety, but it also requires websites to be accessible enough that those with disabilities can easily navigate it. Inclusivity does not just make your website easier to use—it also allows you to market to every customer and not just a handful.
Beyond complying with ADA standards, a website rebuild also boosts your position in Google search results. Alt text, one accessibility feature, is scanned by bots when Google determines where to place you. Working with a professional partner, like Because You’re Busy, will ensure you meet ADA standards and welcome every customer.
Get a Website Rebuild if it’s Dated
Some design choices are timeless and classic, but others feel dated and make your website look older than it actually is. Bevels, heavy drop shadows, multiple fonts, and excessive gradients are some of the techniques that were very common in web design a while ago. Unfortunately, today those are red flags that a company is outdated and not keeping up with the times. Working with the right partner for your website rebuild will ensure your website still captures the essence of your brand while incorporating new design elements.
It’s Mismatched
While many businesses embark on cohesive rebranding projects that make over everything from the letterhead to the contact form on the website, others do things piecemeal. Going one step at a time is more affordable, but it also means that elements like your website might not feel as cohesive as they should. Getting a website rebuild is an excellent idea if your branding is not the same there as it is elsewhere.
Get the Website Rebuild You Need with Because You’re Busy Co
At Because You’re Busy, we offer a comprehensive range of services designed to help you create meaningful relationships with customers new and old. We have worked with hundreds of businesses to transform outdated websites into modern, fresh websites with compelling content. If you’re ready to start your website rebuild or curious whether your existing site could benefit from one, visit us online or call us today at (410) 324-3934.