Engaging, shareable content is essential to your business. Without it, you can’t connect with your audience, attract new leads and customers, or build relationships. But how do you know what people are looking for? What works and what doesn’t?

It takes a unique blend of strategy, intuition and design expertise to create compelling content. At its core, marketing is all about distributing valuable and relevant content that your audience will share and pass on to others. Think back to an ad or blog post that struck a chord with you in the past. What about it grabbed your attention? What made you want to share it on social media or tell a family member about it over dinner? Perhaps it included interesting statistics, a memorable anecdote, or beguiling visuals.

No matter what influenced you, the act of sharing it likely triggered a domino effect. When one person shares a piece of content, they make it accessible to countless others. Therefore, there’s truly no better way to spread brand awareness than creating well-written, captivating content. Here are some tips to get you started.

Share Your Experiences

Some of the most popular websites on the Internet are sharing platforms like YouTube, Facebook, Twitter and Instagram. Human beings are social creatures. We love to share with others because we seek meaningful connections. What’s your purpose? Why did you start your business? More than likely, it’s because you had something you wanted to share with the world. Whether you sell greeting cards, IT services or lawn care equipment, people want to hear your story. How can your experience benefit others? There’s a good chance they’ll be able to relate to some aspect of it. To create content that your audience will share, make sure customers can identify with your messaging. Communicate with them as if they are a friend you want to help.

Prioritize Accuracy and Provide Up-to-Date Information

Amusing content is always a hit, but people also like accurate information that is helpful to them. There is no reason your content can’t be entertaining, but it should be current and relevant. People love sharing up-to-the-minute information that is new and exciting. Current trends, recent news and industry updates all fall under this umbrella. If all of your blogs include data from 10-20 years ago, customers will take notice. They’d rather hear about what’s happening right now in the present moment. Remember: content that your audience will share strikes a chord. Your readers will be drawn to new information, especially if it’s something they haven’t heard before. Be sure to do your research and include recent statistics and authoritative sites in your content. This will give you credibility and make your content shareable.

Become a Master Storyteller

To create content that your audience will share, it’s important for customers to identify with your messaging. It should have an emotional impact. After all, what’s the most memorable content out there? You may not remember what you had for breakfast yesterday, but you can probably recall a line from your favorite movie. Books, movies, television, and even news articles are all about storytelling. One of the best ways to rouse someone’s emotions is to tell a story with a beginning, a middle and an end. In this case, that means presenting a problem, describing the conflict and outlining a solution.

Because You’re Busy Co Can Help You Create Content That Your Audience Will Share

Because You’re Busy Co knows how to create relevant and engaging content that your audience will share. We specialize in creating websites, blogs, social media posts, and newsletters that are compelling and consistent with your brand. Partner with us to keep your online content up to date so that you can get back to doing what you do best – running your business. Visit us online or contact us today at 410-324-3934 to get started.