Did you know that it takes only seven seconds for someone to formulate an impression of your brand? Even after forming that initial impression, it still takes five to seven viewings before the average customer will be able to recognize your logo and branding. Because your brand is such a critical part of your business, you can’t afford to get it wrong. If you’re ready to revive your business with fresh branding, our rebranding guide is the perfect starting place.

Why Are You Rebranding?

Rebranding is a big decision that requires a lot of work, as you’ll need to update everything from your branded polo shirts to your website. When you are working your way through this rebranding guide and thinking about your fresh website, you should keep in mind the reasons why you’re doing all of this. Some of the most common motivations for rebranding include:

  • Appealing to a different target audience or customer base
  • Outdated branding
  • A new mission, vision, or values
  • Mergers or acquisitions
  • Standing out from competitors

The reason you’re rebranding can radically change the best web design for you. For example, rebranding to appeal to millennial parents would require a totally different website than rebranding because you are merging with another brand.

How Are Rebranding and Redesign Different?

While some people use the terms rebrand and redesign interchangeably, there are key differences that determine whether this rebranding guide is right for you. Rebranding is the process of overhauling every part of your brand that is visible to consumers, including your logo, imagery, marketing collateral, brand values, mission, and more. Redesign is one piece of the bigger rebranding puzzle, and it’s the process you’ll go through to transform your website into something that better captures your brand.

Create a Cohesive Theme

Working with the team at Because You’re Busy Co is an excellent way to make sure that your new website looks polished and cohesive. As you complete any step of this rebranding guide, you will need to have every piece coordinated. The theme used on your website should match themes used elsewhere, including:

  • Social media profiles
  • Official stationery
  • Email newsletters
  • Blog
  • Brand collateral like business cards, letterheads, and packaging

Mixing and matching your branding across profiles is a surefire way to confuse your target audience.

Think About Color, Fonts, and Shapes

While the copy on your website will need to be updated during your redesign and rebranding, you will also need to update many of the other design choices that make your website one piece of a bigger cohesive whole. Colors used on the website should coordinate with the same colors used in your logo and on other documentation. Fonts must also match the fonts that you use elsewhere. Seemingly small choices, like a serif font, can be the difference between a website that matches and one that sticks out like a sore thumb.

Do an Audit

Once you think you’re finally finished with this rebranding guide and ready to launch your new website with Because You’re Busy Co, you should always complete a site audit. What things should you check for cohesion?

  • Fonts
  • Color palette
  • Overall design (modern, professional, minimalist, etc.)
  • Photos and images
  • Word choice and tone

Your project manager will work with you directly to make sure everything is perfect.

Our Rebranding Guide Makes Getting a New Website From Because You’re Busy Co Easy

At Because You’re Busy Co, we offer a comprehensive range of services designed to help you master digital marketing without compromising the safety and security of your business. We have worked with hundreds of businesses interested in our rebranding guide and rebranding services to transform outdated websites. If you’re ready to start your website rebuild or curious whether your existing site could benefit from one, visit us online or call us today at (410) 324-3934.