At this point in the social media landscape, the vast majority of business owners know that social media marketing is important. 89% of B2B marketers use Facebook as part of their marketing strategy, and 96% of B2C companies do the same. However, even if you know that social media is a great tool, you might have many social media marketing questions you’re too afraid to ask.

In this informative series of digital marketing blogs, the team at Because You’re Busy Co. will be tackling the big and small questions you’ve always wondered about.

Why do I need to be on more than one platform?

At Because You’re Busy Co, we offer social media services for numerous platforms. Most clients choose a handful to focus on, including Instagram, Facebook, and LinkedIn. They choose more than one social media platform because they know that different types of consumers and demographics live on different platforms.

For example, 47% of Facebook users are over the age of 35. However, on Instagram, 59% of users are between 18 and 29. If you are trying to market to people who are 21 years old and putting all of your energy into Facebook, you are working harder and not smarter. LinkedIn is a business-centered website, so B2B content performs well there. If you are only posting B2B content on Instagram, it is much more likely to fail. By diversifying your posting strategy, you can reach more people and make sure that everyone in your target audience can find you. 

What is a hashtag?

This is one of the most common social media marketing questions from business owners who don’t spend much time on social media. Hashtags are small phrases or words that are typed after the pound symbol (#) and written without spacing. For example, we could add #SocialMediaMarketing to this post when we share it on Twitter.

Hashtags are generally placed at the beginning or end of a tweet or post. Hashtags are one way to get your content distributed further organically, as those who are searching for a specific hashtag will be able to find it.  

What is tagging?

Every social media platform has some type of option for tagging other accounts in your posts or photos. To tag someone, use the @ symbol in front of the handle representing the account. When tagging other businesses on Twitter or Instagram, it’s important to be careful and double-check before tagging. Many businesses have common names that might be already taken. For example, if you are trying to tag a business named Main Street Bakery, the handle might be @mainstbakerystlouis instead of @mainstreetbakery.

Can’t I just post business stuff on my personal page?

Another one of the most common social media marketing questions is whether or not business owners can just use their personal social media pages for their businesses. This is easier, since you don’t need to create another page, but over time it becomes harder. It looks unprofessional to put posts about your new product in between posts about what you ate for lunch. Customers also are much more likely to feel uncomfortable messaging your personal account with issues.

It’s always a good idea to make a business page in addition to your personal page. You can easily share things from the business page to your personal page. Because You’re Busy Co makes it easy to maintain business pages, as we will handle developing posts, posting, and replying to comments for you!   

Do I need the same handle on every platform?

If at all possible, it is best to keep the same handle on every social media platform you have a profile on. You want it to be as easy as possible to find your business. If we went by BYB Co on one platform and Because You’re Busy Co on another, it would make things a bit more confusing for our readers like you!

How do I know if my social media marketing is working?

When you are thinking about the social media marketing questions that your team has before signing up for social media management services, there’s a good chance you want to know how success is measured. Many business owners think that having a post go viral means that their social media marketing is successful. While a viral post is a great thing, think of it like winning the lottery—it can give you a big boost, but if you are spending all of your time trying to win the lottery, you’re probably wasting it!

The most important things for gradually building a strong social presence are high-quality content and consistency. Many companies try to go all-in on social media marketing expecting it to transform their sales overnight. Unfortunately, that simply isn’t realistic. Just like with other types of marketing, slow and steady often wins the race.

Get a Well-Rounded Digital Marketing Strategy With Because You’re Busy Co.

At Because You’re Busy Co, we offer a comprehensive range of services designed to help you master digital marketing without compromising the safety and security of your business. We have worked with hundreds of businesses interested in our rebranding guide and rebranding services to transform outdated websites. If you’re ready to start your website rebuild or curious whether your existing site could benefit from one, visit us online or call us today at (410) 324-3934.