According to a study by Salesforce Research, marketers’ use of AI skyrocketed between 2018 and 2020. In 2020 alone, it increased by 84%. In a different report by Drift leadership, 79% of respondents said AI will impact marketing in the future. We don’t need a crystal ball to know that automation will continue to advance. As it becomes more prevalent, however, there’s a growing concern that marketing will lose its personal touch. A large amount of content is already being produced by AI, so the fears aren’t unfounded.
While it may be cost-effective to use content bots, audiences can often distinguish between a bot and a human when they read an article. Plus, we’ve all seen those Boston Dynamics robots. They sure can dance, but their performances inspire more unease than awe. No matter how advanced tech becomes, we still need human connections. That’s especially true for sales. Customers need to trust a company and identify with its brand values prior to making a purchase. With this type of technology being used every day, the importance of humanizing your marketing has never been greater.
The best marketing content is relatable, warm and conversational. A long, monotonous block of text without any personality isn’t appealing to anyone. If you want to make an impression, you need to get on the same level as your clients. Make your copy personal, and don’t be afraid to lighten up your tone. Hyper-“salesy” content can be tiring for readers, and it’s likely to induce a few eye rolls rather than increase engagement. To humanize your marketing, well…you need to act human! That means seeing your customers as close friends, not dollar signs.
Tell More Stories
Humans have been telling each other stories since the dawn of time. In addition to being entertaining, stories help us to understand the world around us. We use them to communicate our thoughts and ideas. But how does this work in marketing?
Customers want to attain a goal, much like protagonists in stories. An effective marketer acts as a guide and problem solver within the context of a narrative. Telling a story, then, is a great way to connect with your audience and humanize your marketing. You can put your customer in the middle of the action or share a personal narrative. However you choose to do it, make it memorable and engaging.
Don’t Forget to Say “Thank You”
AI content marketing tools may be beneficial at times, but they can’t care about your customers. Only you can do that. Fortunately, humanizing your marketing doesn’t require a ton of effort. Showing your customers that you value them is easy to do. Ultimately, it’s all in the little details. After visitors make a purchase or subscribe to your newsletter, send them a thank you e-mail and let them know you appreciate their business. If they write a review or give feedback, it’s also important to express your gratitude. A good customer experience begins with showing your customers that you value their time.
Partner with Because You’re Busy Co to Humanize Your Marketing
Because You’re Busy Co knows how to create relevant and engaging content for your business. We specialize in creating websites, blogs, social media posts, and newsletters that are compelling and consistent with your brand. If you want to humanize your marketing, we can help you write thoughtful content that connects with your audience. Partner with us so that your business can reach its highest potential! Visit us online or contact us today at 410-324-3934 to get started.