Did you know that over 70% of consumers today expect businesses to be personalized in their communications? Instead of getting one-size-fits-all emails, they expect something that speaks directly to them and their needs. Here’s how you can personalize emails and newsletters at your business with help from Because You’re Busy Co.
What Makes an Email Personalized?
It’s simple to write emails that include a customer’s name in the greeting. It’s a little bit harder to make them feel like the content is truly personalized. When you personalize emails and newsletters effectively, you will be sending your subscribers content that is relevant to them. Do they immediately open the latest sales in their inbox but never engage with general news emails? Create a segmented list for subscribers like them. Do you have a business that sells to both companies and consumers? Personalize your emails by sending commercial emails to companies and consumer emails to consumers.
Why is it Important to Personalize Emails and Newsletters?
Email segmentation and personalization are some of the best ways to directly communicate with your customers and show them that you care. The best part? Your customers take notice! One study found that segmenting email campaigns can increase revenue by up to 760%. Personalization offers many benefits with very few drawbacks.
Collect Information on Your Audience
Segmentation is a great method to personalize emails and newsletters, but you need information about your subscribers to do it effectively. If you want to send emails that address the reader directly, you need to collect first names or business names. Other types of information that you can collect include:
- Where they live
- Email frequency preferences
- Interests
- Demographic information, like age or company position
Even collecting a small amount of information can improve your results and decrease your number of unsubscribe requests.
Follow the Buyer on Their Journey
Sales funnels help guide someone through every step of purchasing your product, from the moment that they find your brand to the second the package is delivered. Automated emails can support the decision-making process, educate your prospective customers, and offer them special deals to encourage them across the finish line.
Use Behavioral Triggers to Personalize Emails and Newsletters
You can also personalize emails and newsletters by sending certain messages in response to different behavioral triggers. What are some of the template emails that could be triggered?
- Rescheduling or canceling an appointment or order
- Changing profile or subscription information
- Registering for an event
- Cart abandonment
- And more
Many customers expect to receive personalized emails in situations like updating profile information now, so sending one can be a reassurance that their request went through.
Send Emails from a Person, Not Just Your Company
Another simple way to personalize emails and newsletters is by sending your emails from a person in a company. “Matt from M&J Plumbing” sounds much friendlier than “M&J Plumbing Company” in your inbox.
Personalize Emails and Newsletters with Because You’re Busy Co.
At Because You’re Busy Co, we offer a comprehensive range of services that can help boost your business, including ways to improve and personalize emails and newsletters. We have worked with hundreds of businesses interested upping their social media game. If you’re ready to start transforming your social media profiles or curious about our other services, visit us online or call us today at (410) 324-3934.