Email was first invented in 1971, and every year there are over 300 billion emails sent and received. You might think that we would have it mastered by now, but that isn’t the case! Email marketing is not as easy as you might think, and there are many small mistakes that could decrease your results or even lead people to unsubscribe. Here are some of the errors you should watch out for when it comes to email marketing.
Not Using a Clear Call to Action
Why are you sending emails in the first place? The call to action (CTA) is one of the most important parts of any email, whether you are asking people to sign up for an event or hoping that they’ll click through to make a purchase. Before you start a newsletter or email, make sure that you have a dedicated purpose in mind and craft the copy around it. All images, design choices, and text should contribute toward that goal.
Additionally, your CTA should be easy to find and have a sense of urgency. “Call to Schedule Your Appointment Today” is much more compelling than “Click Here.” Repeating your call to action multiple times in one email is also okay, as long as it is not too repetitive.
Meet the Expectations of Your Readers Through Email Marketing
People subscribe to email lists for a variety of reasons, and their intent when subscribing to yours will affect your email marketing results. For example, if you tell people that you are offering a free newsletter about plumbing advice and all emails that you send are 25% off coupons for your services, their expectations do not align with what you’re sending. As a result, they are likely to unsubscribe and potentially have a poor impression of your business. Make sure that your email marketing plan from Because You’re Busy Co aligns with what you’ve promised.
The web is a big place, and all businesses are not legitimate. Many people are constantly looking for signs that websites or emails are scams or phishing for their information. If you are sending emails that are riddled with typos, using low-resolution pictures, or adding strange attachments, there is a high risk that you will be marked as spam and get poor results.
Our awesome clients come to us for a variety of reasons. One of the biggest is to make their email marketing as professional as possible. Our copywriters have strict standards that they follow. Additionally, we follow all best practices when sending and designing your newsletter to reduce the chances of it being marked as spam.
Excel at Email Marketing with Because You’re Busy Co.
At Because You’re Busy Co, we offer a comprehensive range of services that can help boost your business, including ways to improve and personalize emails and newsletters. We have worked with hundreds of businesses interested upping their content marketing game. If you’re ready to start transforming your online presence or curious about our other services, visit us online or call us today at (410) 324-3934.