Every year brings with it new trends, and the field of web design is no different. Customers today have evolving expectations for their experiences on websites, and the world of AI is also introducing new possibilities. Here are some of the web design trends that you can anticipate seeing in 2023.

Parallax Scrolling

Parallax scrolling is one of the most popular web design trends for 2023, as it makes content more engaging. When the user scrolls by a video or image, it will seem like the image slips behind the sections. This turns a simple website into a memorable and beautiful experience. Parallax scrolling is particularly effective for showcasing art, video, and businesses that have excellent imagery to add.

Page Speed and Load Time Still Matter

Even as websites add new features, visitors and search engines still care about load time. The expectation is that a website should load in a second or less. If it takes over three seconds to load your website, statistics show that most users will close the tab and not return. Because You’re Busy Co can assist you in finding what is making your load time too long and the best methods to fix it.

Browser-Based Content

Have you ever visited a website, closed the window, and come back a couple of hours later to find that the content is slightly different? Browser-based content is one way that companies are starting to optimize the browsing data that they get from search engines. This one of the new web design trends is just starting to gain popularity, as it requires a tremendous amount of work to pull off. Businesses that implement browser-based content will display dynamic webpage content based on demographic information, past user behavior, and other factors.

Improved Accessibility

Businesses want to make as many sales as possible, so why would you isolate some of your customer base? Accessibility is one of the most popular web design trends of the past few years, and it is here to stay. There are many ways to make sure that any visitor to your website can easily navigate it, whether they use assistive technology or other tools to browse. Beyond adding things like alt tags for images, accessibility can also be factored into your design choices, like using contrasting colors for your text and background.

Improve Your Website with Because You’re Busy Co.

At Because You’re Busy Co, we offer a comprehensive range of services that can help boost your business, including ways to experiment with the latest web design trends. We have worked with hundreds of businesses interested in building better websites. If you’re ready to start transforming your website or curious about our other services, visit us online or call us today at (410) 324-3934.