Your newsletter is a valuable place to showcase new products and services, educate your audience, and engage your target audience. However, it is also a great place to advertise upcoming events and drive ticket sales. Here are some of the ways that you can master email marketing for events:

Use Clear Calls to Action

The call to action placed throughout your email and at the conclusion is vital to the success of any email you send—but it’s particularly true when email marketing for events. The average person opening your email spends about 11 seconds perusing it, which means that you don’t have much time to get your point across.

When placing a call to action in your newsletter, you should focus on buttons instead of hyperlinks, as buttons perform about 33% better. Make sure that the button is placed at the end of the newsletter. If you have a lot of copy in the email, it can also be a good idea to place it once above the fold as well.

Ask for Preferences When Using Email Marketing for Events

Customers today expect a personalized experience, and that is particularly essential when emailing marketing for events. Almost 75% of marketing professionals say that personalization can increase engagement, and one of the easiest ways to do so is by asking your subscribers what they are interested in and how often they want to be contacted. While some people like frequent reminders about your event, others don’t want to hear from you outside of confirmation emails. Asking upfront about preferences can increase your email retention and reduce people reporting your messages as spam.

Make Your Intentions Clear

Some businesses are tempted to purchase a pre-made list of email contacts when email marketing for events, but that can backfire. It’s better to have 200 high-quality subscribers who care about what you’re sending instead of 1,000 people who have never heard of you and who will immediately delete your email. When you are advertising your event, market to existing subscribers and focus on the event as another way to build your email list. When you add people to your email list, make sure that you:

  • Send emails that are relevant to the interests of your subscribers
  • Are clear about what the email list will be used for
  • Use an opt-in process
  • Allow an easy way to unsubscribe

Simplify Email Marketing for Events with Because You’re Busy Co.

At Because You’re Busy Co, we offer a comprehensive range of services that can help simplify the email marketing process, including newsletters and more. We have worked with hundreds of businesses interested upping their newsletter game. If you’re ready to start transforming your event marketing plans or are curious about our other services, visit us online or call us today at (410) 324-3934.