You’ve put plenty of time and effort into building your Facebook and Instagram pages, so it only makes sense that you would want as many eyes on them as possible. Some businesses solve this problem by purchasing followers, but that can backfire in the long run. You should never buy followers on social media, and here are some of the reasons why.

Buying Followers on Social Media Ruins Your Analytics

High-quality social media management requires accurate metrics and analytics to see whether or not content is having an impact. Unfortunately, if you buy followers on social media, it will artificially inflate your followers and skew all of the analytics on your page. Fake followers make it almost impossible to tell if things are performing well with your real followers because you can’t segment your audience to exclude the followers that were purchased.

It Damages Your Reputation

A high follower count looks great when someone visits your page, but it slowly damages your credibility when the engagement your posts receive doesn’t line up with the numbers on your page. For example, if you have 10,000 followers on your Instagram account and only get 15 likes on a post, it looks suspicious and like your account might be fake or untrustworthy. 

It Brings Spam

When you buy followers on social media, you are working with accounts that are often engaged in spam activity and other types of fraud. As a result, you are opening the door for your posts to be a breeding ground for spammy comments. The fake followers that are now following you might also turn their attention to your legitimate followers and spam their accounts. This leads to stress for you and for your legitimate customers that you want to keep following you.

It Might Go Away

Instagram and Facebook care about providing a high-quality experience to all of their users. As part of that, they regularly purge spam accounts and those that they think are fake. When you buy followers on social media, you risk all of them disappearing in an instant if Instagram or another platform flags them. Your money will be down the drain, and you won’t be eligible for a refund.

Buying Followers on Social Media is Against the Terms of Service

Every major social media platform prohibits the purchasing of followers, likes, shares, subscribers, and engagement. If a platform has a reason to believe that you engaged in purchasing these things, they reserve the right to suspend your account permanently. You might lose your fake followers and the legitimate followers that you worked so hard to attract.

Build Your Social Media Organically

Because You’re Busy Co helps businesses like yours build great social media pages through regular posts, custom graphics, and more. If you’re ready to invest in your social media marketing or are curious about our other services, visit us online or call us today at (410) 324-3934.