The bottom of your emails might seem like an unimportant part of the message, but it plays a crucial role in maintaining compliance with email laws and providing your clients with all the information they need. Here are some of the elements that you must include in your email footer.
Unsubscribe Button in Email Footer
Particularly if some of your email subscribers reside in the EU, you have strict compliance standards that apply to every email you send. If you do not include a button to unsubscribe from your mailing list, you could be fined 4% of your global turnover or $20 million (whichever is greater). Few businesses can afford to pay penalties like that!
Legal Information
Beyond EU regulations, you also need your email footer to comply with anti-spam regulations. Basic legal information should be placed in your footer, including your office address or PO box, privacy policy, terms and conditions, copyright information, and phone number. Beyond ensuring compliance, this also makes sure that your clients can access quick info about you from every email.
Ways to Keep in Touch
Contact information in your email footer makes your company look more legitimate, and it also allows your prospective clients a way to get in touch if they need something. Your phone number and a contact email should be included in your footer. Some businesses go a step further and include the hours they are available for support next to their phone and email. This gives customers an idea of when to expect a response. If you’re closed on the weekend, adding a simple “Monday-Friday 8 AM-6 PM” next to your phone number can set expectations.
Social Media Profiles
Your email footer is a free and easy place to advertise all of your social media profiles. Icons for major apps are easily recognizable, and they won’t take as much space as typing out website names. In general, you should include your Facebook, Instagram, LinkedIn, and Pinterest profiles (if you have them).
Create a Great Email Footer with Because You’re Busy Co
Because You’re Busy Co has assisted small and mid-sized businesses in creating great newsletters since the beginning, and we are experts in crafting great marketing emails. If you’re ready to invest in your newsletter marketing and want your email footer to shine, visit us online or call us today at (410) 324-3934.