The design of a brochure is critical, and it can make or break your print marketing efforts. But what is the difference between a good brochure and a bad one? Since this print-marketing tool is so well-known, it can be easy to fall back on outdated design elements. In...
If you have mastered the art of attracting new customers to your small business the next step is to convince them to keep coming back. Despite its importance, retention is often overlooked in favor of acquisition. That said, for easier business growth and more...
It’s important to get your social media photo size right no matter what platform you’re using— both the aspect ratio and the size in pixels. Beyond preventing stretching or pixelation of your images, it ensures any words and captions don’t get cut...
Every business needs a set of essential print marketing materials in their toolkit. Whether you choose to hang up flyers locally or include “thank you” cards in a shipping container, marketing resources help spread awareness. In addition, they turn viewers into...
Spring Cleaning: Hard Work, Big Payoff Experts recommend businesses evaluate and fine-tune their content marketing approach annually— but the best time to reassess your marketing plan is anytime you think it’s not working. Even if you did an analysis in 2021, if...
