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Business Card Design: 6 Dos and Don’ts
While many aspects of business have gone digital, business cards remain critical pieces of print marketing material. There is nothing wrong with a classic business card that simply has an email address and phone number, but many business owners and networking...
Why an Accessible Website Is Important
Companies are familiar with accessibility in the context of employment and physical locations through the Americans with Disabilities Act and other pieces of legislation designed to limit discrimination against disabled individuals. However, many forget that...
B2B Businesses: How Does Blogging Benefit?
Blogs are an obvious fit for many B2C businesses, as they can show off the benefits of products or services directly to the people who will be buying them. However, those same reasons why blogs are great for B2C businesses also apply to B2B businesses! Here’s how can...
Email Footer: 4 Essential Elements
The bottom of your emails might seem like an unimportant part of the message, but it plays a crucial role in maintaining compliance with email laws and providing your clients with all the information they need. Here are some of the elements that you must include in...
A New and Exciting Chapter at Because You’re Busy Co
We’re thrilled to be embarking on a new chapter in our company as we expand to add valuable new services that many of our clients have been requesting, including SEO services, reputation management services, and branding packages. We’re continuing to offer the same...
Social Media Mistakes to Avoid
Whether you are making your company’s first social media account or you’ve been on Facebook for over a decade, it’s easy to slip up and make social media mistakes if you aren’t sure what you’re doing. As a business, the way that you use Facebook will be different than...
Poor Customer Retention: 4 Potential Reasons You’re Struggling to Keep Clients
Businesses of every size worry about attracting new customers to grow their revenue. While this is a good thing, it can also shift attention away from one of the other most critical tools that you already have to grow your revenue—your current customers. Loyal...
Why You Should Never Buy Followers on Social Media
You’ve put plenty of time and effort into building your Facebook and Instagram pages, so it only makes sense that you would want as many eyes on them as possible. Some businesses solve this problem by purchasing followers, but that can backfire in the long run. You...
Why Print Marketing Matters in the Digital Age
While there’s nothing wrong with doing things digitally, it can leave plenty of room for misspellings and missed connections. Instead of fumbling with your phone or waiting for an app update to install, a business card could quickly provide someone with all of your...
4 Tips for a Mobile-Friendly Website
During the summer of 2015, for the first time in history, the percentage of searches carried out by mobile devices on Google.com overtook the percentage of searches performed on a desktop computer. Since then, things have only continued to shift towards mobile. If you...
Email Marketing for Events
Your newsletter is a valuable place to showcase new products and services, educate your audience, and engage your target audience. However, it is also a great place to advertise upcoming events and drive ticket sales. Here are some of the ways that you can master...
How to Promote Your Blog Posts
Attracting viewers can be the most challenging part of the blog writing and publishing process, but there are many different techniques you can use to promote your blog posts. You can use everything from newsletters to social media platforms to spread your blog posts...