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Effective Ways for CEOs and Founders to Get Free PR
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to grow into something desirable. public relations (PR) affects how people look at your business, how people will work for your business (or quit), and...
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Should Your Business Start a Podcast?
First thing's first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re good...
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5 Easy Ways to Engage with Your Online Audience Daily
How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a...
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4 Email Marketing Mistakes You Might Be Making
Do your email and newsletter subscribers become your customers? Are your messages getting engagement or just lingering in inboxes waiting to be opened? Emailing marketing is one of the best ways to get the most for your money, as it offers an ROI of approximately $32...
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Making Your Customers into Your Biggest Online Fans
While many things might factor into whether or not a customer remains dedicated to your brand or decides to try other companies, the relationship that you have cultivated is one of the biggest deciders. Face-to-face meetings and in-person events are great ways to...
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How Often Should You Update Your Blog?
Blogging and content marketing are two things that many small businesses know they should be doing, but few fail to consistently complete without a little help. At My Content Co, we specialize in helping small businesses put their best blogging foot forward with...
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3 Creative Summer Digital Marketing Ideas for Business
Summer is almost here, and now is the perfect time to start thinking about the best ways to attract new customers and engage your most loyal fans. What digital marketing ideas can your business use this summer to beat the heat and keep your customers cool? 3 Creative...
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3 SMART Goal Examples That Will Improve Your Marketing
Every business and employee needs goals to thrive. However, if your goals are vague and without any set time-frame, they become much harder to achieve. Setting a SMART goal is a better option. SMART goals have concrete targets and set time frames....
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5 Old-School Branding Techniques That Still Work
While the days of Mad Men are long gone, numerous old-school branding techniques are still just as effective now as they were when the Don Drapers of the 1960's were marketing. 5 Old-School Branding Techniques That Are Still Effective Business Cards Business...
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The Marketing Mistakes that Could Be Ruining Your Business
Marketing is key to the success of your business. Whether it’s content marketing, digital marketing, social media marketing or any combination of the three, many small businesses fall prey to these marketing mistakes. 5 of the Most Common Marketing Mistakes ...
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How the Facebook Outage Shows the Importance Multi-Faceted Digital Marketing
Where were you on Thursday, March 13th? If you’re like millions of Americans, you were frantically refreshing your Facebook and Instagram feeds, searching to see what went wrong on Twitter and stuck in a frantic limbo of wondering if there’s a point in buying a fancy...
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Writing Web Content that Converts
With every piece of web content that you have on your social media, blog or website, you should be thinking about what your end goal is. Do you want the reader to sign up for your newsletter? Generate traffic to your website? Positively influence their perception of a...
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