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5 Rules to Stick to in Your Email Marketing
Email marketing remains one of the best, most cost-effective ways to get in touch with your target audience. Despite its longevity and familiarity, however, many companies make small mistakes that lead to ineffective email marketing. What are some of the rules that...
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What’s the Best Type of Content for Each of Your Social Media Channels?
Most small businesses rely on multiple social media channels to target every segment of their audiences. While it might be easiest to post the same content on every platform, each channel has nuances that make certain types of content perform better than others. What...
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How to Improve Email Open Rates with Better Subject Lines
Email marketing remains one of the most effective ways to reach out to your target audience and existing customer base, but that doesn’t mean it’s always easy. The difference between winning emails lies not only in the content but also the subject line. The subject...
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4 Strategies for Better Social Media Branding
Social media is a powerful tool for businesses of every size looking to market directly to their target audiences and attract new customers. However, beyond the actual content that you are posting every day, your social media profiles are an extension of your brand....
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3 Simple Tips for Successfully Boosting Facebook Posts
Boosting Facebook posts and pages allows companies to better reach their specific target audiences. Is your business a real estate agency, trying to get more visibility in the Baltimore area, for example? If so, you could boost your Facebook page, or a post about a...
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Why Outsourcing Your Content Marketing is Worth it for Small Businesses
Outsourcing your content marketing means making use of a third-party to oversee important tasks such as writing the copy for your social media postings, email marketing newsletters, websites and blogs. Once you start outsourcing your writing, you can focus on your...
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Why Should You Start a Blog for Your Business
Company blogs provide business owners with a unique marketing opportunity, allowing them a seemingly unlimited platform to communicate. Many business owners see starting a blog as something difficult that they lack the time and expertise to create and maintain....
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Tips for Growing Your Company’s Instagram Following
With more than 1 billion users, Instagram presents business owners with a tremendous opportunity to reach new customers and grow their brand. Instagram is particularly popular with younger consumers as 75% of people between ages 18 to 24 use the platform and 57% of...
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How to Get the Most Out of Your Website with a Small Budget
A sleek, functional website is a must for any business in 2020. However, it's impractical to set aside a massive budget dedicated to building a website. The good news is that your business can create a great website even on a tight budget! Follow these tips to get the...
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How to Encourage Your Customers to Leave Reviews
When you’re in need of a service, how do you decide which company to give your business to? If you are like a lot of people, there’s a good chance that you spend some time browsing reviews before making your selection. As such, it’s safe to assume that others are...
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What Can You Do to Improve Your Search Engine Ranking?
Everyone wants to be among the top search results in their field. However, hiring an SEO expert typically involves a large monthly expense. Fear not! There’s actually a lot you can do to improve your search engine rank without breaking the bank. Here are 4 easy...
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Should Your Small Business Host a Webinar?
Before the COVID-19 pandemic, webinars were already on the rise as a popular platform to host events. Now that there are limitations on in-person gatherings, the medium has rapidly continued its ascension in popularity for small and large businesses alike. Considering...
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