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Why Should You Start a Blog for Your Business
Company blogs provide business owners with a unique marketing opportunity, allowing them a seemingly unlimited platform to communicate. Many business owners see starting a blog as something difficult that they lack the time and expertise to create and maintain....
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Tips for Growing Your Company’s Instagram Following
With more than 1 billion users, Instagram presents business owners with a tremendous opportunity to reach new customers and grow their brand. Instagram is particularly popular with younger consumers as 75% of people between ages 18 to 24 use the platform and 57% of...
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How to Get the Most Out of Your Website with a Small Budget
A sleek, functional website is a must for any business in 2020. However, it's impractical to set aside a massive budget dedicated to building a website. The good news is that your business can create a great website even on a tight budget! Follow these tips to get the...
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How to Encourage Your Customers to Leave Reviews
When you’re in need of a service, how do you decide which company to give your business to? If you are like a lot of people, there’s a good chance that you spend some time browsing reviews before making your selection. As such, it’s safe to assume that others are...
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What Can You Do to Improve Your Search Engine Ranking?
Everyone wants to be among the top search results in their field. However, hiring an SEO expert typically involves a large monthly expense. Fear not! There’s actually a lot you can do to improve your search engine rank without breaking the bank. Here are 4 easy...
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Should Your Small Business Host a Webinar?
Before the COVID-19 pandemic, webinars were already on the rise as a popular platform to host events. Now that there are limitations on in-person gatherings, the medium has rapidly continued its ascension in popularity for small and large businesses alike. Considering...
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Can Your Small Business Thrive in a Long-Term Virtual Work Environment?
Earlier this year, many of us were suddenly forced to completely change the way we do business due to the national COVID-19 shutdown. What initially felt like an experiment to thousands of businesses has become the new normal over these past five months. While some...
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Creating Newsletter Campaigns That People Actually Want to Read
If you are subscribed to several newsletters, you’ve probably realized that they’re not all created equally. Some manage to keep customers engaged and up to date with brand news, and others are stale and not always particularly interesting. If your newsletter isn’t...
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Avoid These Social Media Marketing Mistakes
Social media marketing is something that virtually every business is doing these days. Some do a better job at taking advantage of this powerful marketing tool than others, however. Stand out from the crowd and maximize your business’ chances of making a positive...
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Develop These 4 Habits to Improve Your Content Creation
Content marketing has become an essential tool for businesses over the last decade. With a solid content marketing plan, businesses can attract customers, create leads and consistently engage the audience that they’ve built. Creating truly valuable content takes...
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Driving More Attention to Your Social Media Pages
Social media is for more than just socializing. Over the years, it has become a great way for businesses to connect with and attract more customers. However, building an engaged audience doesn’t happen overnight, and certainly not by coincidence. What are some steps...
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The Role of Empathy in Content Marketing
As you scroll down your social media feeds, you’ve probably realized that a big chunk of the content in front of you is from businesses trying to convince you that their product is worthy of your attention. The issue a lot of these businesses have is that they’re...
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