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5 Ways to Use Content Marketing to Build Trust with Your Audience
These days, potential customers can simply Google their latest dilemma and be presented with countless businesses who promise they’re the best at solving said dilemma. How does one stick out under these circumstances? Establishing your legitimacy online is a great way...
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Why Authenticity Matters in Content Marketing
There are many things any business owner can do to enhance their content marketing landscape. A sleek website design kept up to date with blogs and an active social media presence are both a great means to build your brand. While these things are indeed...
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The Science behind Building an Effective Landing Page
Building an effective landing page, one that delivers conversions, comes down to a precise science. The way the page is laid out, the way the copy reads and what information is included on the page all play an important role for converting the reader into a...
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The Four Most Essential Social Media Platforms for Businesses in 2020
We’re about to enter into a new decade that’s driven more by social media than any other in history. Businesses of all types are connecting with customers and establishing their brands through these platforms, which is only becoming more important. If...
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Creating Social Media Posts That Encourage Engagement
Whether or not your social media posts are engaging can be the difference between building a loyal community of strong customer relationships and shouting from the rooftops with no one around to hear it. Your audience doesn’t want to feel as you’re just trying...
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Marketing to Millennials 101
Generation Y, now the largest generation on Earth, is unlike any other in human history. The introduction of the internet and social media platforms has made this tech-savvy group more connected, informed, and skeptical than ever before, meaning that companies...
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Effective Ways for CEOs and Founders to Get Free PR
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to keep growing. Public relations (PR) affects how people look at your business, how people will work for your business and can even drive up sales...
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Should Your Business Start a Podcast?
First thing's first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re good...
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5 Easy Ways to Engage with Your Online Audience Daily
How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a...
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4 Email Marketing Mistakes You Might Be Making
Do your email and newsletter subscribers become your customers? Are your messages getting engagement or just lingering in inboxes waiting to be opened? Emailing marketing is one of the best ways to get the most for your money, as it offers an ROI of approximately $32...
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Making Your Customers into Your Biggest Online Fans
While many things might factor into whether or not a customer remains dedicated to your brand or decides to try other companies, the relationship that you have cultivated is one of the biggest deciders. Face-to-face meetings and in-person events are great ways to...
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How Often Should You Update Your Blog?
Blogging and content marketing are two things that many small businesses know they should be doing, but few fail to consistently complete without a little help. At My Content Co, we specialize in helping small businesses put their best blogging foot forward with...
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