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Driving More Attention to Your Social Media Pages
Social media is for more than just socializing. Over the years, it has become a great way for businesses to connect with and attract more customers. However, building an engaged audience doesn’t happen overnight, and certainly not by coincidence. What are some steps...
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The Role of Empathy in Content Marketing
As you scroll down your social media feeds, you’ve probably realized that a big chunk of the content in front of you is from businesses trying to convince you that their product is worthy of your attention. The issue a lot of these businesses have is that they’re...
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5 Blog Ideas to Use When Facing Writer’s Block
Blogging on a consistent basis is a great way to provide value to your audience and drive more traffic to your website. However, most writers eventually get to a point along the course of their blog where they simply don’t know which topic to cover next. If you’ve...
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3 Marketing Mistakes to Avoid During the COVID-19 Crisis
It’s safe to say that many aspects of our lives have changed since the COVID-19 pandemic entered the national spotlight back in March. The constant changes we continue to live through on a daily basis have caused many businesses to adjust their marketing practices as...
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4 Tips to Easily Improve Your Site During the COVID-19 Pandemic
The COVID-19 pandemic continues to shape and reshape each of our day to day lives. Owners of essential businesses have been asked to quickly implement social distancing measures and have been seeking new ways of drawing attention to their businesses. Non-essential...
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3 Marketing Tips for Weathering the Storm of COVID-19
It has now been over a month since the spread of COVID-19 resulted in a national emergency declaration. While some states are now gearing up to reopen, it is safe to say that others will need to practice sheltering in place and/ or social distancing through at least...
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How Often Should You Post on Social Media?
Social media has become an invaluable tool for countless businesses of every size and type. Striking the perfect balance of neither overloading your customers’ feeds nor posting too infrequently can be tricky, however. How often should your business post on social...
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Spring Clean Your Content Marketing
Spring is finally here! That means it’s time to do a little spring cleaning. Just as you dust off your shelves or clean your closet out, there are several things you can do to refresh your digital appearance as well. Here are just a few ideas. Refresh Your Profile...
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How to Tailor Your Content to Millennials
Millennials currently make up 25% of the United States population. If your business has not taken steps to tailor its marketing to millennials, you could be missing out on a lot of attention and new customer acquisitions. Use these tips to ensure you have millennials...
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4 Tips to Help You Spruce Up Your Email Campaigns
Adding a recurring newsletter to your marketing repertoire is a great way to keep your clients informed and up to date with your latest company news and offers. Your clients are most likely subscribed to several mailing lists, so sticking out from the crowd is...
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3 Misconceptions About Reputation Management on Social Media
Internet marketing has changed a lot over the past few years. While quality static content alone was a safe means to build a strong reputation, there is now a much larger emphasis on interactions with an active audience. This rapid shift has caused several...
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Don’t Think a Blog Could Be Relevant to Your Audience? Think Again!
Have you ever considered starting a blog for your business but ultimately decided against it? It may be worth reconsidering! Sometimes we interact with business owners who think a blog wouldn’t gain any traction because of the difficulty generating relevant content....
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