blog
We create content. Take a look for yourself.
The Four Most Essential Social Media Platforms for Businesses in 2020
We’re about to enter into a new decade that’s driven more by social media than any other in history. Businesses of all types are connecting with customers and establishing their brands through these platforms, which is only becoming more important. If...
read more
Creating Social Media Posts That Encourage Engagement
Whether or not your social media posts are engaging can be the difference between building a loyal community of strong customer relationships and shouting from the rooftops with no one around to hear it. Your audience doesn’t want to feel as you’re just trying...
read more
Marketing to Millennials 101
Generation Y, now the largest generation on Earth, is unlike any other in human history. The introduction of the internet and social media platforms has made this tech-savvy group more connected, informed, and skeptical than ever before, meaning that companies...
read more
Effective Ways for CEOs and Founders to Get Free PR
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to keep growing. Public relations (PR) affects how people look at your business, how people will work for your business and can even drive up sales...
read more
Should Your Business Start a Podcast?
First thing's first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re good...
read more
5 Easy Ways to Engage with Your Online Audience Daily
How often does your target audience hear from you online? Do you only grace their inboxes when you have a sale, or do you regularly reach out to educate and entertain? Do you post interesting and eye-popping content on your social media platforms multiple times a...
read more
4 Email Marketing Mistakes You Might Be Making
Do your email and newsletter subscribers become your customers? Are your messages getting engagement or just lingering in inboxes waiting to be opened? Emailing marketing is one of the best ways to get the most for your money, as it offers an ROI of approximately $32...
read more
Making Your Customers into Your Biggest Online Fans
While many things might factor into whether or not a customer remains dedicated to your brand or decides to try other companies, the relationship that you have cultivated is one of the biggest deciders. Face-to-face meetings and in-person events are great ways to...
read more
How Often Should You Update Your Blog?
Blogging and content marketing are two things that many small businesses know they should be doing, but few fail to consistently complete without a little help. At My Content Co, we specialize in helping small businesses put their best blogging foot forward with...
read more
3 Creative Summer Digital Marketing Ideas for Business
Summer is almost here, and now is the perfect time to start thinking about the best ways to attract new customers and engage your most loyal fans. What digital marketing ideas can your business use this summer to beat the heat and keep your customers cool? 3 Creative...
read more
3 SMART Goal Examples That Will Improve Your Marketing
Every business and employee needs goals to thrive. However, if your goals are vague and without any set time-frame, they become much harder to achieve. Setting a SMART goal is a better option. SMART goals have concrete targets and set time frames....
read more
5 Old-School Branding Techniques That Still Work
While the days of Mad Men are long gone, numerous old-school branding techniques are still just as effective now as they were when the Don Drapers of the 1960's were marketing. 5 Old-School Branding Techniques That Are Still Effective Business Cards Business...
read more