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2022 Social Media Photo Size Cheat Sheet
It's important to get your social media photo size right no matter what platform you're using— both the aspect ratio and the size in pixels. Beyond preventing stretching or pixelation of your images, it ensures any words and captions don't get cut off. Keeping track...
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So, Your Facebook Ad Was Rejected: Now What?
As a consumer on Facebook, you see ads all the time— but what determines which ads get aired? The platform has rules to make sure ads meet their standards, and they're strictly enforced. You may find your Facebook ad was rejected and not understand why— but we've got...
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Transform Your Newsletter Open Rate with These 5 Tips
We've all been there: a new email notification pops up on our phones, and we see we've gotten a newsletter from a company we've subscribed to. Maybe we click in and read for half a minute before clicking back out again; maybe we leave it unread planning to come back...
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Cracking the Code of Email Marketing Frequency
Businesses of all sizes often wonder if they're doing email right— namely, if they're emailing their subscribers often enough, or too often, and how to tell when they've crossed the line. Unfortunately, like so much about running your own business, there's no...
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Get Ready to go Back to the Office Post-Pandemic with These 5 Simple Steps
As we approach the two-year mark of the COVID-19 pandemic, more and more businesses are asking employees to return to the office. This is understandably causing anxiety in many workers who have not only adjusted to the remote working model, but come to strongly prefer...
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4 Post-Pandemic Employee Retention Strategies You Should Implement Now
A New World, A New Workforce Employee retention has become a term that sparks panic for many business owners, as they struggle to bring their employee numbers back up to pre-pandemic levels. But the so-called Great Resignation isn't the baffling puzzle many news...
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Boost Registration For Your Next Event With These 5 Creative Event Promotion Strategies
Event planning is a team project that takes meticulous attention and tons of advance prep work. You want your efforts to pay off to the maximum level they're able, so the way you go about promoting your event is one of the most important parts of the process. After...
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Data vs. Design: Key Differences Between Marketing and Advertising
If you're new to the business world, you might think marketing and advertising are terms that can be used interchangeably. It's understandable, because they're closely linked, and your approach to each will influence the other. But intertwined doesn't mean identical—...
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Make A Good First Impression on Social Media With These 4 Tips
Gone are the days where a consumer would encounter your business for the first time by walking in the door of your shop. Whether your future customers first learn about you through your website, an ad, or a friend's recommendation, they're likely to do their research...
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4 Best Practices for Facebook Ads
Earlier this year, we published a blog post outlining four common myths pertaining to Facebook advertising. Facebook advertising is an effective method to increase your online reach and grow your audience, but only if you take the time to ensure you are following the...
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What Are Shoppable Posts on Instagram? A Quick Guide
Are you looking for ways to grow your brand and your audience on Instagram? If your business sells specific products and physical items, you should strongly consider giving Instagram shoppable posts a chance. Rather than simply promoting your products on the platform,...
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What Is Brand Voice? How to Understand and Create Yours
When considering branding, many small businesses focus on visuals like fonts, colors, and logo design choices. While these are important factors that shape your brand, it’s important to keep your brand voice in mind as well. What is brand voice, and how can you make...
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