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What Are Shoppable Posts on Instagram? A Quick Guide
Are you looking for ways to grow your brand and your audience on Instagram? If your business sells specific products and physical items, you should strongly consider giving Instagram shoppable posts a chance. Rather than simply promoting your products on the platform,...
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What Is Brand Voice? How to Understand and Create Yours
When considering branding, many small businesses focus on visuals like fonts, colors, and logo design choices. While these are important factors that shape your brand, it’s important to keep your brand voice in mind as well. What is brand voice, and how can you make...
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How to Get More Followers on Facebook and Instagram
As the two most popular social media platforms in the world, Facebook and Instagram are great platforms for increasing business exposure. Even still, it’s not always easy to grow your following as quickly as you’d like. If you would like to see your audience grow,...
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4 Myths About Facebook Advertising in 2021
There are benefits to using each of the major social media platforms in 2021, but Facebook is among the top choices for businesses looking to grow their audience through paid advertisements. With a user base of over 2.7 billion people, around 60% of all social media...
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How to Repurpose Your Blog Content
If you’ve ever sat down to write a blog post for your business, you are probably aware that it can take a lot of time and effort to come up with a post that is engaging, timely, and thorough. In the midst of your other daily tasks, it may even be hard to convince...
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Identifying Social Media Scams that Target Small Businesses
Every year, billions of dollars are lost due to cyberattacks and online scams. Scammers are looking for new ways to lure in unsuspecting victims all the time, and they are employing increasingly creative methods to do it. Since the beginning of the pandemic, scammers...
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Creative Ways to Earn Backlinks for Your Website
In 2021, it’s hard to attract new customers organically if your content is buried deep in Google search results due to a poor SEO ranking. Luckily, there are a few strategies you can implement to boost traffic on your business’ site, and watch your search engine...
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3 Tips for Updating Your Business Blog More Consistently
There are numerous benefits to starting a blog for your business. In order for those benefits to start compounding, however, you’ll have to stay committed to the blog and keep it up to date with fresh content. With so many other responsibilities to juggle, it can be...
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Planning Your First Day Back at the Office
Many businesses are finally returning to the office as employees are vaccinated or comfortable with working in person again. It’s critical to be sensitive during this transitional period, and it’s a good idea to plan ahead for your first day back at the office. How...
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4 Facebook Advertising Myths
While Facebook remains one of the most popular digital marketing platforms for businesses of every size, there are many myths about advertising on the platform. My Content Co works with businesses in many different industries to create compelling Facebook advertising,...
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5 Rules to Stick to in Your Email Marketing
Email marketing remains one of the best, most cost-effective ways to get in touch with your target audience. Despite its longevity and familiarity, however, many companies make small mistakes that lead to ineffective email marketing. What are some of the rules that...
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What’s the Best Type of Content for Each of Your Social Media Channels?
Most small businesses rely on multiple social media channels to target every segment of their audiences. While it might be easiest to post the same content on every platform, each channel has nuances that make certain types of content perform better than others. What...
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