As a consumer on Facebook, you see ads all the time— but what determines which ads get aired? The platform has rules to make sure ads meet their standards, and they’re strictly enforced. You may find your Facebook ad was rejected and not understand why— but we’ve got you covered. How to Know Your Facebook […]
There are benefits to using each of the major social media platforms in 2021, but Facebook is among the top choices for businesses looking to grow their audience through paid advertisements. With a user base of over 2.7 billion people, around 60% of all social media users have an active Facebook account. As such, there […]
Boosting Facebook posts and pages allows companies to better reach their specific target audiences. Is your business a real estate agency, trying to get more visibility in the Baltimore area, for example? If so, you could boost your Facebook page, or a post about a listing, so that it appears in the news feeds of […]
Some business owners are calling it Facebook Armageddon. Others are calling it a much-needed overhaul of how Facebook presents content to users throughout the world. What are we calling it? Time to adjust how your business is communicating with your customers. What Is Facebook Changing? Facebook will be changing their proprietary weighting algorithm so that […]
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is simpler than you think. Get Their Attention Quickly The most important part of […]
Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up unsure of the best way to attract customers, your marketing budget will dictate how much […]
Yesterday your business website or Facebook page might have been non-existent. Today, it’s technically up and running but you have no idea what to do next. Sound familiar? Keeping up with the latest technological advancements and social media trends is a difficult job for anyone, much less small business owners who are busy thriving in […]
It’s no secret that visual content on social media can drastically improve user engagement. A stunning photo is going to stop you in the tracks of your speedy scrolling far sooner than an extended rant in plain text would (unless you live for that kind of thing on Facebook). In fact, the human brain processes […]
Creating and growing a successful Facebook Business page doesn’t happen overnight. It takes time to generate quality engagement, boost brand awareness and increase sales. So, how can you speed up the process? Facebook advertising capabilities continue to advance, which can confuse many professionals, but they provide ample opportunities to maximize your target reach. If you are thinking […]
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