What Is Brand Voice? How to Understand and Create Yours

What Is Brand Voice? How to Understand and Create Yours

When considering branding, many small businesses focus on visuals like fonts, colors, and logo design choices. While these are important factors that shape your brand, it’s important to keep your brand voice in mind as well. What is brand voice, and how can you make...
4 Strategies for Better Social Media Branding

4 Strategies for Better Social Media Branding

Social media is a powerful tool for businesses of every size looking to market directly to their target audiences and attract new customers. However, beyond the actual content that you are posting every day, your social media profiles are an extension of your brand....
5 Old-School Branding Techniques That Still Work

5 Old-School Branding Techniques That Still Work

While the days of Mad Men are long gone, numerous old-school branding techniques are still just as effective now as they were when the Don Drapers of the 1960’s were marketing. 5 Old-School Branding Techniques That Are Still Effective  Business Cards...
Turning Your Employees into Brand Influencers

Turning Your Employees into Brand Influencers

Influencer marketing is more popular than ever, and it isn’t just for fashion and beauty brands. Many of the companies having the greatest success with influencer marketing aren’t just relying on Insta-famous faces to get the word out. Instead, they’re looking around...