What Your Logo Says About Your Brand

What Your Logo Says About Your Brand

Your logo is one of the most important aspects of your brand. It will be seen by your customers and colleagues, and it will be remembered. Furthermore, your logo will be used to represent your company in the marketplace. Ideally, a well-designed logo should help you...
What Is Brand Voice? How to Understand and Create Yours

What Is Brand Voice? How to Understand and Create Yours

When considering branding, many small businesses focus on visuals like fonts, colors, and logo design choices. While these are important factors that shape your brand, it’s important to keep your brand voice in mind as well. What is brand voice, and how can you make...
4 Strategies for Better Social Media Branding

4 Strategies for Better Social Media Branding

Social media is a powerful tool for businesses of every size looking to market directly to their target audiences and attract new customers. However, beyond the actual content that you are posting every day, your social media profiles are an extension of your brand....
5 Old-School Branding Techniques That Still Work

5 Old-School Branding Techniques That Still Work

While the days of Mad Men are long gone, numerous old-school branding techniques are still just as effective now as they were when the Don Drapers of the 1960’s were marketing. 5 Old-School Branding Techniques That Are Still Effective  Business Cards...