What brand is represented by golden arches? What company do you think of when you see a simple swoosh? When you spot colorful peacock feathers, what TV network comes to mind? The logo that you choose for your company is more than just a symbol of who you are—it can be...
Social media branding defines how your unique brand is showcased to your target audience on social media, and it’s more than just adding your logo onto a graphic. The way your business is portrayed on platforms like Facebook and Instagram should be consistent with the...
Did you know that it takes only seven seconds for someone to formulate an impression of your brand? Even after forming that initial impression, it still takes five to seven viewings before the average customer will be able to recognize your logo and branding. Because...
Your logo is one of the most important aspects of your brand. It will be seen by your customers and colleagues, and it will be remembered. Furthermore, your logo will be used to represent your company in the marketplace. Ideally, a well-designed logo should help you...
When considering branding, many small businesses focus on visuals like fonts, colors, and logo design choices. While these are important factors that shape your brand, it’s important to keep your brand voice in mind as well. What is brand voice, and how can you make sure yours compliments your business? What is Brand Voice? Brand […]
Social media is a powerful tool for businesses of every size looking to market directly to their target audiences and attract new customers. However, beyond the actual content that you are posting every day, your social media profiles are an extension of your brand. Social media branding ties what you’re doing on platforms like LinkedIn […]
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to keep growing. Public relations (PR) affects how people look at your business, how people will work for your business and can even drive up sales numbers. Getting to that point can […]
Influencer marketing is more popular than ever, and it isn’t just for fashion and beauty brands. Many of the companies having the greatest success with influencer marketing aren’t just relying on Insta-famous faces to get the word out. Instead, they’re looking around the table at their own employees and cultivating brand influencers from within. Educate […]
It’s a new year, and many businesses are resolving to finally improve their bottom line by investing heavily in advertising and marketing. However, one of the biggest mistakes that many small businesses make is blindly throwing money at advertising and expecting it to turn into immediate, robust sales results. The idea that the more you […]
The bigger that your Facebook audience is, the higher that your organic and paid engagement will be. However, getting 1 million page likes isn’t as easy as flipping a switch! If you want to grow your Facebook audience, it takes time, effort and strategy. The Best Ways to Grow Your Facebook Audience Add a Facebook […]
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer branding. It’s time to lay some of these myths to rest, once and for all. You […]
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