Sep 25, 2019 | Branding, Communication, Entrepreneurs, Small Biz
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to grow into something desirable. public relations (PR) affects how people look at your business, how people will work for your business (or quit), and...
Feb 6, 2019 | Branding, Employees
Influencer marketing is more popular than ever, and it isn’t just for fashion and beauty brands. Many of the companies having the greatest success with influencer marketing aren’t just relying on Insta-famous faces to get the word out. Instead, they’re looking around...
Jan 2, 2019 | Advertising, Branding, Content Marketing
It’s a new year, and many businesses are resolving to finally improve their bottom line by investing heavily in advertising and marketing. However, one of the biggest mistakes that many small businesses make is blindly throwing money at advertising and expecting it to...
Sep 26, 2018 | Branding, Facebook, Social Media
The bigger that your Facebook audience is, the higher that your organic and paid engagement will be. However, getting 1 million page likes isn’t as easy as flipping a switch! If you want to grow your Facebook audience, it takes time, effort and strategy. The Best Ways...
Aug 8, 2018 | Branding, Entrepreneurs, Management, Marketing
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer...
