Did you know that it takes only seven seconds for someone to formulate an impression of your brand? Even after forming that initial impression, it still takes five to seven viewings before the average customer will be able to recognize your logo and branding. Because...
Your logo is one of the most important aspects of your brand. It will be seen by your customers and colleagues, and it will be remembered. Furthermore, your logo will be used to represent your company in the marketplace. Ideally, a well-designed logo should help you...
When considering branding, many small businesses focus on visuals like fonts, colors, and logo design choices. While these are important factors that shape your brand, it’s important to keep your brand voice in mind as well. What is brand voice, and how can you make...
Social media is a powerful tool for businesses of every size looking to market directly to their target audiences and attract new customers. However, beyond the actual content that you are posting every day, your social media profiles are an extension of your brand....
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to keep growing. Public relations (PR) affects how people look at your business, how people will work for your business and can even drive up sales...
While the days of Mad Men are long gone, numerous old-school branding techniques are still just as effective now as they were when the Don Drapers of the 1960’s were marketing. 5 Old-School Branding Techniques That Are Still Effective Business Cards...
