Receiving an email notifying you of a sale to a new customer is always exciting. After all, it means that your marketing efforts are paying off! However, there is something that offers an even higher return on investment at a fraction of the cost—retaining your...
This fall, most consumers expect inflation to decline. Gas prices are finally coming down, and Americans consider that to be a good sign. However, many businesses are still dealing with high material, labor and transportation costs. Are you changing prices due to...
As a business owner, there are many things you need to provide for your staff, and one of the most critical for employee growth is constructive criticism. Without effective guidance your staff has no way to tell if their work is satisfactory or how they can improve. For small businesses, finding and retaining the right […]
When customers experience issues with a product or detect an issue with billing, one of their first moves will be to give your business a call to sort it out. Now, its entirely possible that they will approach this situation with a bit of frustration, but your team should have a plan in place to […]
Our work environment has an impact on our motivation, mood, mental health and productivity. On top of that, the last year has been a draining one for employees part of nearly every industry due to the COVID-19 pandemic. That’s why, moving forward, cultivating a healthy, empowering work culture will be vital to your company’s success. […]
The best candidates don’t stay available for long, which can make it quite difficult to find the perfect receptionist for your business. If you are currently searching for a new receptionist, here are the three key traits we look for when adding receptionists to our own team. Friendliness and Politeness Being friendly and polite is […]
Giving regular feedback is a tricky line that managers and small business owners walk, and that’s because people often receive it in different ways. From how you approach an employee, to your tone of voice and overall demeanor, it’s important that you are cautious and courteous with your subordinates. How they receive your constructive criticism […]
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to keep growing. Public relations (PR) affects how people look at your business, how people will work for your business and can even drive up sales numbers. Getting to that point can […]
First thing’s first, what is a podcast? For those of you still learning, a podcast is a series of videos or audio recordings that online users can download or view in order to learn more about a specific topic. What makes podcasts so valuable, is that if they’re good enough – or informational enough, online […]
You finally pieced together the perfect emailing marketing campaign and sent it out, only to find that the open rates are low, many subscribers are deleting before opening and your hard work is falling on deaf ears. How can you write emails that get opened every time? 8 Ways to Write Emails that Get Opened […]
Whether you’re an established company looking to refresh your old website design or a start-up seeking to make a bold impact, you must understand mobile first web design. This design methodology is the way of the future. Are you ready to get on board? Mobile First Design Just as the name implies, mobile first design […]
Social shares are the bread and butter of boosting engagement, reaching new potential customers and meeting your business goals. If you are a small business, breaking into the world of social media can be intimidating. However, finding success with social shares is simpler than you think. Get Their Attention Quickly The most important part of […]
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