Engaging, shareable content is essential to your business. Without it, you can't connect with your audience, attract new leads and customers, or build relationships. But how do you know what people are looking for? What works and what doesn’t? It takes a unique blend...
Spring Cleaning: Hard Work, Big Payoff Experts recommend businesses evaluate and fine-tune their content marketing approach annually— but the best time to reassess your marketing plan is anytime you think it's not working. Even if you did an analysis in 2021, if your...
Event planning is a team project that takes meticulous attention and tons of advance prep work. You want your efforts to pay off to the maximum level they’re able, so the way you go about promoting your event is one of the most important parts of the process. After all, your efforts won’t be acknowledged […]
If you’ve ever sat down to write a blog post for your business, you are probably aware that it can take a lot of time and effort to come up with a post that is engaging, timely, and thorough. In the midst of your other daily tasks, it may even be hard to convince yourself […]
There are numerous benefits to starting a blog for your business. In order for those benefits to start compounding, however, you’ll have to stay committed to the blog and keep it up to date with fresh content. With so many other responsibilities to juggle, it can be challenging to stay on top of your blog […]
While Facebook remains one of the most popular digital marketing platforms for businesses of every size, there are many myths about advertising on the platform. My Content Co works with businesses in many different industries to create compelling Facebook advertising, and these are some of the myths we encounter regularly. Facebook Isn’t Ideal for B2B […]
Outsourcing your content marketing means making use of a third-party to oversee important tasks such as writing the copy for your social media postings, email marketing newsletters, websites and blogs. Once you start outsourcing your writing, you can focus on your core responsibilities while making use of skilled professionals that ensure your marketing efforts don’t […]
Company blogs provide business owners with a unique marketing opportunity, allowing them a seemingly unlimited platform to communicate. Many business owners see starting a blog as something difficult that they lack the time and expertise to create and maintain. However, there are many reasons that you will want to start a blog for your business, […]
If you are subscribed to several newsletters, you’ve probably realized that they’re not all created equally. Some manage to keep customers engaged and up to date with brand news, and others are stale and not always particularly interesting. If your newsletter isn’t generating the interest you hoped for, fear not! Check out our tips for […]
Content marketing has become an essential tool for businesses over the last decade. With a solid content marketing plan, businesses can attract customers, create leads and consistently engage the audience that they’ve built. Creating truly valuable content takes effort, however. Developing these key habits will make it a lot easier! Keep Up with Your Industry […]
Blogging on a consistent basis is a great way to provide value to your audience and drive more traffic to your website. However, most writers eventually get to a point along the course of their blog where they simply don’t know which topic to cover next. If you’ve found yourself in this position, check out […]
Spring is finally here! That means it’s time to do a little spring cleaning. Just as you dust off your shelves or clean your closet out, there are several things you can do to refresh your digital appearance as well. Here are just a few ideas. Refresh Your Profile Information How long have you had […]
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