Sep 25, 2019 | Branding, Communication, Entrepreneurs, Small Biz
As the CEO of a small or start-up business, it’s crucial that you build an image for your company that will allow it to keep growing. Public relations (PR) affects how people look at your business, how people will work for your business and can even drive up sales...
Aug 8, 2018 | Branding, Entrepreneurs, Management, Marketing
Employer branding is a hot topic in the recruiting world right now, as the importance of maintaining a quality brand to attract both customers and employees becomes clearer. However, there are still many businesses holding onto antiquated ideas about employer...
Aug 1, 2018 | Employees, Entrepreneurs, Small Biz
No matter how big or small their role, your employees are the backbone of your business. They are not only your most valuable resource, but your most expensive one (and there is a difference). That makes them your biggest investment altogether. Great leaders...
Jul 11, 2018 | Branding, Entrepreneurs, Marketing, Small Biz
You can have wonderful customer service, a fabulous product and the best prices in your industry, but if you don’t have brand awareness, your business is built to fail. While there are many traditional ways to cultivate brand awareness, trying something different can...
May 16, 2018 | Employees, Entrepreneurs, Management, Privacy Policies, Small Biz, Startup
While major corporations suffering data breaches make the front page of the paper and spend millions fixing the damage, small businesses experiencing the same breaches can experience even more damage without generating a single headline. While Target can absorb the...
Apr 19, 2018 | Entrepreneurs, Sales, Small Biz
Every sale matters to a small business owner, and investing tons of time into a lead only to be told “I want to think it over” can be very disheartening. If you find yourself listening to this phrase over and over, it’s time to equip yourself with four different...
