Attracting new customers is a critical part of any business, but it can seem like a daunting challenge. Fortunately, there are plenty of ways to help new customers learn about your business, and these four tips can help you get off to a great start, Incentivize Reviews and Referrals It can be difficult to get […]
Are you looking for ways to grow your brand and your audience on Instagram? If your business sells specific products and physical items, you should strongly consider giving Instagram shoppable posts a chance. Rather than simply promoting your products on the platform, shoppable posts will allow users to purchase them with convenience that can’t be […]
Customer experience has always been a high priority for small and large businesses alike. To stick out from a multitude of competitors, we must stay creative and look for new ways to appeal to our customers’ needs. As a result, new customer service trends will continue to emerge year after year. In this blog, we […]
Even though digital marketing has taken the advertising space by a storm over the last several years, you might be surprised to learn that your phone number is still one of your most valuable marketing assets. Turns out, many customers still value the opportunity to reach out more conventionally. To take advantage of that, we […]
Setting and achieving goals is tricky, which is why there are countless articles, seminars and books devoted to the topic. Instead of setting looming and abstract goals or creating too many benchmarks for yourself, it’s more important to focus on realistic sales goals that add up to something bigger. Why Do Sales Goals Matter? Almost […]
When it comes to getting your name out there, it is always better to have news of how great your product or service is coming out of someone else’s mouth instead of your own. In fact, word-of-mouth advertising is 92% more effective than all other types of advertising. How do you harness the raves of […]
Whether you’re intimidated at the thought of sitting down in a boardroom or you thrive when selling your products and services, there are countless sales myths that slow down entrepreneurs and small business owners. Could one of these lingering myths be preventing you from reaching sales superstardom? Myth #1: Sales Is a Numbers Game While […]
Every sale matters to a small business owner, and investing tons of time into a lead only to be told “I want to think it over” can be very disheartening. If you find yourself listening to this phrase over and over, it’s time to equip yourself with four different strategies for making the sale. Figure […]
The internet makes it easier than ever before to get in touch with thousands of people in an instant. While that can mean great news for your small business, it can also spell disaster when trying to use your time wisely. Here are four reliable signs that someone is about to waste your (or your […]
As a consumer, in-store and online shopping can be pretty overwhelming, especially if you’re faced with endless choices. As a business or brand owner, have you considered the notion that you may actually be losing business by offering your customers too many options? Let’s explore this week’s marketing trend: less choice is better. To Overspend […]
With countless emails alerts, social notifications, phone calls and budget reminders begging for our attention daily, it can be difficult to feel organized and in control. Where there is clutter, there is chaos. The good news is that we have several digital tools at our fingertips, designed to make our lives more organized and manageable. Don’t […]
Ahh, love is in the air! February is here, and with it come lots of opportunities for great Valentine’s Day marketing! V-Day marketing isn’t reserved solely for companies that sell chocolate and roses. No matter what industry you’re in or how small your business, you can leverage Valentine’s Day marketing to your advantage. Why Run […]
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