Earlier this year, we published a blog post outlining four common myths pertaining to Facebook advertising. Facebook advertising is an effective method to increase your online reach and grow your audience, but only if you take the time to ensure you are following the right strategy. To set you up for Facebook advertising success, there […]
Social media has become an invaluable tool for countless businesses of every size and type. Striking the perfect balance of neither overloading your customers’ feeds nor posting too infrequently can be tricky, however. How often should your business post on social media. How Much is Too Much? The truth is, the amount that your business […]
There are many reasons to have a website—advertising your business hours, showing off your new menu and displaying the most recent projects you’ve tackled. One of the most practical reasons to have a website is to get new leads. If your website is not optimized for leads, it will be hard to convince prospective customers […]
Customers today are different than the customers of 10 or 20 years ago. Beyond basic email newsletters, today’s consumers want tracking, personalization and thoughtful communications from your brand. While the most viral customer experience changes like virtual fitting rooms and same-day shipping get the most attention, there are many small changes you can make to […]
Boosting your small business revenue and brand recognition is critical to your success, but it’s impossible to do those things without effective small business marketing. Whether you’re a small mom-and-pop shop looking to move your advertising online or a start-up unsure of the best way to attract customers, your marketing budget will dictate how much […]
Live video streaming is one of the hottest trends for small businesses and major brands. It is an incredibly powerful tool for connecting with your audience, boosting engagement and finding new customers. However one major question arises: how do you get started harnessing the power of live video for your business when you aren’t sure […]
As a consumer, in-store and online shopping can be pretty overwhelming, especially if you’re faced with endless choices. As a business or brand owner, have you considered the notion that you may actually be losing business by offering your customers too many options? Let’s explore this week’s marketing trend: less choice is better. To Overspend […]
If you are delving into the world of content marketing for the first time, it can be easy to get caught up in the promise of “too good to be true” results. Content marketing is a powerful tool for driving revenue, but it doesn’t happen overnight and creating valuable content is not a standalone strategy. […]
Let’s face it – as people, we are emotional. Whether we consider ourselves “sensitive” in the traditional sense or not, we all subconsciously react to the messages we hear and images we see (both on and offline). Our emotions are a triggered release of neurotransmitters in response to a stimulus, and they can get a bit […]
The holidays are approaching, and if you’re in retail or ecommerce, your small business should be getting a traffic boost right about now. Check these holiday SEO tips to ensure that you’re making the best of the shopping season.
A good search engine optimization (SEO) strategy is what helps your site get found. If you aren’t actively focusing on your SEO on a regular basis, you’re going to have a hard time ranking in Google searches.
There are an estimated 3.4 billion active internet users in our world today. If that statistic alone isn’t enough to convince you of the importance of your business’s web presence, consider the remarable rate at which we’ve moved into this digital era. If your business or organization is unable to keep up with digital advancements, […]
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