Every business and employee needs goals to thrive. However, if your goals are vague and without any set time-frame, they become much harder to achieve. Setting a SMART goal is a better option. SMART goals have concrete targets and set time frames. They are:
- S: Specific
- M: Measurable
- A: Attainable
- R: Relevant
- T: Time-Bound
What SMART goals could transform your marketing?
3 SMART Goal Examples for Your Marketing
- Blog Traffic
A SMART goal for blog traffic could be boosting your blog’s traffic by increasing publishing frequency from once a month to four times a month. How will you measure? Page hits or shares could both be good measurement tools. When thinking about what is attainable, consider your current traffic and past trends. Is blog traffic a relevant goal for your business? If you don’t get much business through your blog or your current website is outdated, updating your website might be a better goal. Finally, commit to a time to reassess the goal. For example, “By the end of June 2019, our blog will experience a 5% increase in traffic by increasing postings from one a month to four a month.”
- Increase Email Newsletter List
Do you want to increase the number of people reading your newsletter every month? First, make it specific and consider the exact method you want to use for increasing subscriptions. Whether it’s adding a pop-up on your website to solicit an email address or increasing your Facebook advertising budget, make sure that the initiative is measurable. You should also consider what is realistic. If you’ve done no advertising, you might get an influx of subscriptions. However, if you’ve already done a good job saturating your local market, things might take longer. Think about if increasing your number of subscribers is relevant to your marketing goals, and also choose a time-frame to reassess your progress.
- Landing Page Performance
Do you currently have a landing page that isn’t performing as well as you would like it to? Deciding to A/B test two landing pages (one in a single column format and another in a double column format) is a great choice. In that case, you would make your goal increasing your landing page performance and decide what percentage of traffic or lead increase you want to see. Make sure that your goal is attainable and relevant to your business, and select a realistic time-frame.
Achieve Your SMART Goal with My Content Co
My Content Co knows how to create fast, engaging and effective digital content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand.
Partner with us to get started with your online marketing goals. Visit us online or contact us today at 410-324-3934 to get started.