Close

Content Marketing

Myth: Good Content Markets Itself

One of the most common content marketing misconceptions of business owners is that good content will market itself and immediately generate a return on investment. While there can be success solely as a result of great content, the combination of great content and effective content marketing will always make the […]

Read More

Myth: Content Marketing ROI Measurement is Easy

Does your measure of success for content marketing look something like this? You purchase a $50 advertisement on Facebook encouraging people to purchase tickets to an upcoming event. After reaching 5,000 consumers in organic and paid reach, you’ve sold 200 tickets. Your return on investment (ROI) is the 200 tickets […]

Read More