Marketing is key to the success of your business. Whether it’s content marketing, digital marketing, social media marketing or any combination of the three, many small businesses fall prey to these marketing mistakes. 5 of the Most Common Marketing Mistakes Pushy Sales Tactics on Social Media People who connect with […]
Almost every small business has an email newsletter contact list and more often that not it tends to be a mixture of old email addresses and new customers eager to learn about your services. However, how much is your email list actually helping your business? Building a better contact list […]
Many business owners fail to recognize the importance of utilizing their secret weapon – their mailing list. Email marketing continues to outperform other digital marketing tactics in terms of ROI. Research conducted last year by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI […]
Many sign-up forms and opt-in opportunities used today are industry specific. For example, a pop-up box asking you to sign up for a newsletter while you’re in the middle of reading something can be very annoying. However, if that pop-up box is offering you recipes like the one you’re reading directly to […]
Great marketing is vital to any small business. But even before you come up with your content and what kind of swag you’re going to give away, you need to come up with a marketing budget.