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ROI

How to Increase Marketing Results When Facing Budget Cuts

Marketing Results

Did 2018 leave your 2019 marketing budget looking smaller than you expected? While marketing is often one of the first things on the chopping block, the exact opposite should happen. Without skilled marketing, you won’t be able to engage the customers you currently have and attract new ones. How can […]

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Myth: Content Marketing ROI Measurement is Easy

Does your measure of success for content marketing look something like this? You purchase a $50 advertisement on Facebook encouraging people to purchase tickets to an upcoming event. After reaching 5,000 consumers in organic and paid reach, you’ve sold 200 tickets. Your return on investment (ROI) is the 200 tickets […]

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