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October 2, 2018

Myth: Email Marketing Is Outdated

email marketing

Is email marketing destined to join the ranks of floppy disks, AOL Instant Messenger and pop-up ads and be a relic of the tech world? With an average return on investment of $38 for every $1 spent on email marketing, statistics would indicate that there is a long way to go before that happens. Email marketing still has plenty to offer businesses of every size.

Email Is a Daily Practice for Most People 

Almost 90% of people check email on a daily basis, and many of them are required to use it as a communication method at work. While many millennial-driven offices utilize messaging platforms like Slack, email remains the most trusted method of getting in touch and delivering important information. Since workers don’t want to miss anything vital, they check email multiple times a day from desktop computers and mobile devices. The average professional in 2018 checks email a whopping 74 times a day, which means 74 chances that your email will be opened.

You Control the Medium and the Message 

Social media marketing is very popular, but at the end of the day, every business’s posts are at the mercy of the platform hosting them. Algorithm changes on Facebook and Instagram mean that posts that used to reach thousands are now reaching hundreds. While it isn’t time to leave social media marketing behind, it is time for some businesses to consider reinvesting in email marketing. You control the message that you are sending out and exactly who is receiving it. You don’t need to worry about algorithms offsetting the value of the investment that you made.

Email Marketing Is Versatile 

Since the emails that you send out can contain just about anything, email remains one of the most versatile marketing methods. Whether you want to send an informative newsletter to educate customers, advertise a new product or service or simply entertain readers, email is the perfect platform. When you partner with email marketing experts like My Content Co, you will also receive a customized template that matches your brand and message delivery optimized to get in front of as many readers as possible.

Email Marketing Help for Your Business from My Content Co 

My Content Co knows how to create fast, engaging and effective social media content, just like you know how to grow your small business. We specialize in creating websites, blogs, social media posts and newsletters that are consistent with your brand.

Partner with us to see real growth from your content marketing. Visit us online or contact us today at 410-324-3934 to get started.